ARTICLE

INFLUENCE OF WESTERNIZED CULTURE ON WOMEN VIA TELEVISION DRAMA AND FILMS A SURVEY OF LAHORE DISTRICT

05 Pages : 43-58

http://dx.doi.org/10.31703/grr.2020(V-IV).05      10.31703/grr.2020(V-IV).05      Published : Dec 2020

Influence of Westernized Culture on Women Via Television Drama and Films: A Survey of Lahore District

    The study is conducted to investigate the "Influence of westernized culture on eastern women via tv drama and films." Tv drama and films play an important role in women and youth life as it influences their lifestyle, dressing sense and language as well. In this research, the researcher wants to know the influence of western culture on eastern women. The data was collected from a sample of 130 women in Lahore via an online questionnaire survey. Five research questions were developed in this research which focuses on the influence of western culture on eastern women, their lifestyle, dressing sense, their speaking style and for how long the influence remains on them. The researcher analyzed that there are choices to women whether to influenced or not but the western culture replacing eastern culture and playing an important role in people's life through drama and film content. It's also the fact that only a small number of women are in favor to ban the western content.

    Western Culture, Eastern Women, Drama, Film
    (1) Tanveer Hussain
    Assistant Professors, School of Media and Communication Studies, University of Management and Technology Lahore, Punjab, Pakistan.
    (2) Ashraf Iqbal
    Incahrge/Assistant Professor, Department of Mass Communication, GC University, Faisalabad, Punjab, Pakistan.
    (3) Muhammad Asif Yaseen
    Officer Incharge, Livestock Experiment Station, Chak Katora, Hasil Pur, District Bahawalpur, Punjab, Pakistan.
  • Arshad, A., Ammar, K. & Syed, A. H. (2015). The Impact of Indian Dramas on Language and Dressing of Females. Pakistan Online Journal of Communication and Media Technologie, Vol.5
  • Asghar, A. S., Farrukh, N., Muhammad, B. B., & Ameen, G. (2016). Cultural Effects of Indian Primetime Dramas on Female Youth of Peshawar (Pakistan).
  • Faisal, A., Muhammad, A., Malik, M. S. A. J., Ch, A. A., Salman, A., Irfan, H., Atif, U. & Javeria, K. (2014). Influence of TV Dramas on the Dressing Style and Way of Talking of Women in Pakistan: A Case Study of Karor Lal Eason, Pakistan. International Journal of Innovation and Scientific Research, Vol.11
  • Humaira, S. M. (2017). Impact of modernism in Pakistani drama.
  • Malik, M. S. A. J., Fariha, S., Javeria, K., Muhammad, K. A., Irfan, H., Ch, A. A., Muhammad, M. A. (2014). The Influence of Indian Culture on Pakistani Society: A Case Study of Layyah City. International Journal of Innovation and Applied Studies, Vol.
  • Muhammad, Q., Muhammad, A., Muhammad, I. Z. (2012). The Impacts Assessment of Indian Culture on Pakistani Society in Faisalabad. International Journal of Research in Social Sciences and Humanities, Vol.1
  • Muhammad, A. K & Iram, A. (2009). Media Imperialism and its Effects on Culture of Pakistan a Case Study of Youth of Multan.
  • Sumiya, W. (2018). The Changes in Language and Dressing of Females on Impact of Indian Dramas. Journal of uoJ Mass Communication & Journalism.
  • Zahid, Y., Arshad, & Ammarah. (2014). Impact of Indian Dramas on Interaction behavior of female. IOSR Journal of Humanities and Social Science, Vol.19

Cite this article

    APA : Hussain, T., Iqbal, A., & Yaseen, M. A. (2020). Influence of Westernized Culture on Women Via Television Drama and Films: A Survey of Lahore District. Global Regional Review, V(IV), 43-58. https://doi.org/10.31703/grr.2020(V-IV).05
    CHICAGO : Hussain, Tanveer, Ashraf Iqbal, and Muhammad Asif Yaseen. 2020. "Influence of Westernized Culture on Women Via Television Drama and Films: A Survey of Lahore District." Global Regional Review, V (IV): 43-58 doi: 10.31703/grr.2020(V-IV).05
    HARVARD : HUSSAIN, T., IQBAL, A. & YASEEN, M. A. 2020. Influence of Westernized Culture on Women Via Television Drama and Films: A Survey of Lahore District. Global Regional Review, V, 43-58.
    MHRA : Hussain, Tanveer, Ashraf Iqbal, and Muhammad Asif Yaseen. 2020. "Influence of Westernized Culture on Women Via Television Drama and Films: A Survey of Lahore District." Global Regional Review, V: 43-58
    MLA : Hussain, Tanveer, Ashraf Iqbal, and Muhammad Asif Yaseen. "Influence of Westernized Culture on Women Via Television Drama and Films: A Survey of Lahore District." Global Regional Review, V.IV (2020): 43-58 Print.
    OXFORD : Hussain, Tanveer, Iqbal, Ashraf, and Yaseen, Muhammad Asif (2020), "Influence of Westernized Culture on Women Via Television Drama and Films: A Survey of Lahore District", Global Regional Review, V (IV), 43-58
    TURABIAN : Hussain, Tanveer, Ashraf Iqbal, and Muhammad Asif Yaseen. "Influence of Westernized Culture on Women Via Television Drama and Films: A Survey of Lahore District." Global Regional Review V, no. IV (2020): 43-58. https://doi.org/10.31703/grr.2020(V-IV).05