(18 Views)

1-Azka Gull : Research Scholar, Department of International Relations, COMSATS, Islamabad, Pakistan.
2-Shabnam Gul : Assistant Professor, Department of Political Science, Lahore College for Women University, Lahore, Punjab, Pakistan.
3-Shujat Ali : Ministry of Defence, Pakistan

The objective of diplomacy is to advance a country's national interests; Public Diplomacy(PD) achieves this aim by communicating directly with the foreign publics and ultimately influencing their governments. Major global actors including the US, UK, China, South Korea, and India, utilize public diplomacy as a foreign policy instrument. All these countries have developed cohesive policies and strategies to conduct public diplomacy. Pakistan can also utilize public diplomacy to fulfil its foreign policy objectives. This research article analyzes the public diplomacy strategy of Pakistan along with the UK, US, China, South Korea and India in order to identify the various strategies and tools adopted by these states. This research only investigates public diplomacy policy and strategy; the outcome of these efforts are not discussed. Distinctive aspects and instruments of PD strategies of all six countries are recognized, along with drawing lessons for an effective PD strategy in Pakistan. This research concludes that Pakistan can adopt certain effective elements from public diplomacy practices of other states and develop a cohesive and sound PD strategy of its own.

    (16 Views)

1-Maryam Dua e Fatima : Research Scholar, Department of English, The Women University Multan, Punjab, Pakistan.
2-Mamona Yasmin Khan : Assistant Professor, Department of English, The Women University Multan, Punjab, Pakistan.
3-Masroor Sibtain : Assistant Professor Department of English, Government Graduate College of Science, Multan, Punjab, Pakistan.

This research aims to find out how dental brochures in Pakistan are designed to advertise and sell dental products. Bhatia's (1993) model of sales promotion letters is used to analyze the structure of the selected dental brochures. This study is qualitative that focuses on the structure of the dental brochures in Pakistan. The purpose of this research was to find out if the dental brochure designers in Pakistan are following the defined moves of sales promotion letter. Hence, by applying Bhatia's (1993) model of sales promotion, the results showed that dental brochure designers in Pakistan focus on the communicative purposes defined by Bhatia. Moreover, after analyzing the structure, it is revealed that the dental brochures follow move 5 and move 2 more than other moves as move 5 is followed by almost all of the brochures while move 2 is followed by 83% of the brochures. However, move 3, Move 6, and Move 7 cannot be found in any brochure. This reveals the structural pattern of the dental brochures.

    (4958 Views)

1-Muhammad Muzaffar: Ph. D ScholarDepartment of Political Science,International Islamic University Islamabad.
2-Zahid Yaseen: Lecturer,Department of Political Science,Govt. Post Graduate College, Gujranwala, Punjab, Pakistan.
3-Uroosa Ishfaq: Junior Research Fellow,Humanity Research Council, Islamabad, Pakistan.

Pakistan is a state like other states of the world. When it came out from the British net the initial stages were very tough for it. It was considered that it will rejoin India. But the administration of that time took sincere initiatives to manage the affairs gradually. Cold war started at that time between the Communist and Capitalist blocks. Newly established states joined one of them. Pakistan was also one of them. Its foreign policy principles, rules and regulations are highlighted in this paper. All these steps are discussed below gradually with the help of primary and secondary sources. It is concluded that Pakistan had no choice to join the capitalist block because of its financial position that forced it to take such decisions as compared to India. But security and sovereignty were never compromised in every era and at every stage.

    (4572 Views)

1-Arsalan Ahmad Khan: MPhil Scholar, Department of Economics, University of Peshawar, KP, Pakistan.
2-Saranjam Baig: Assistant Professor, Department of Economics, Karakorum International University, Gilgit, Pakistan.
3-Abid Hussain: Lecturer,Department of Economics,Karakorum International University, Gilgit, Pakistan.

This research has two objectives. First, it explores the spending patterns of the households who receive monetary compensation for their land that government takes over for initiating national projects; in our case, it is about building the countrys largest dam. Second, it examines what we call the demonstration effects. Literature abounds with cases examining behaviors of internally displaced individuals while the opposite is true for the compensated displaced households. This is the backdrop, this research carried out a field survey to collect data for 192 households. The compensation received is divided into communal land compensation and private land compensation. In line with arguments with the Keynesian consumption function that provides the theoretical foundation to our empirical work, findings suggest a positive and significant correlation between spending patterns and private land compensation while the communal compensation appears to be insignificant. Education and one out of two demonstration effects have positive influence on spending behaviors.

    (54 Downloads)

1-Afsheen Masood: Assistant Professor, Institute of Applied Psychology,University of the Punjab, Lahore, Punjab, Pakistan.
2-Muhammad Sulman: PhD Scholar, School of Media & Communication Studies,University of Central Punjab, Lahore, Punjab, Pakistan.
3-Arooj Arshad: Lecturer, School of Creative Arts, University of Lahore, Punjab, Pakistan.

This study propounds to examine the dynamics of relationship among emotional intelligence, job satisfaction, and self-efficacy and work-family conflict in female lawyers. Correlational Cross-sectional research design was implicated in this research in order to test the hypothesis that emotional intelligence, self-efficacy and job satisfaction are likely to predict work-family conflict in young female lawyers. The sample comprised of n= 200 female lawyers, age ranging between 30-50 years, recruited from the civil and high court of Lahore, Pakistan. SPSS 23.0 was used to execute analyses that revealed that emotional intelligence was somehow having negative relationship with work-family conflict yet positively associated with self-efficacy. Findings of linear regression analysis divulge that emotional intelligence and self-efficacy are significant negative predictors of work-family conflict. Results from the current research provide insight for future researchers in seeking line of further inquiry on psychosocial dynamics of work-family life patterns of female lawyers.

    (45 Downloads)

1-Arsalan Ahmad Khan: MPhil Scholar, Department of Economics, University of Peshawar, KP, Pakistan.
2-Saranjam Baig: Assistant Professor, Department of Economics, Karakorum International University, Gilgit, Pakistan.
3-Abid Hussain: Lecturer,Department of Economics,Karakorum International University, Gilgit, Pakistan.

This research has two objectives. First, it explores the spending patterns of the households who receive monetary compensation for their land that government takes over for initiating national projects; in our case, it is about building the countrys largest dam. Second, it examines what we call the demonstration effects. Literature abounds with cases examining behaviors of internally displaced individuals while the opposite is true for the compensated displaced households. This is the backdrop, this research carried out a field survey to collect data for 192 households. The compensation received is divided into communal land compensation and private land compensation. In line with arguments with the Keynesian consumption function that provides the theoretical foundation to our empirical work, findings suggest a positive and significant correlation between spending patterns and private land compensation while the communal compensation appears to be insignificant. Education and one out of two demonstration effects have positive influence on spending behaviors.