An Exploratory Study of the Factors that Promote and Delay Sustainable EcoTourism Development in Mansehra
Geographically Mansehra district is situated on Karakoram Highway that links to ancient Taxila, Kashmir, Gilgit-Baltistan, China, and Central Asia. It is the central point for visitors, transportation, exchange, and business in the northern zone. This vicinity is constantly cherished by visitors for its rich potential of tourism attractions with delightful nature, magnificent valleys, and high altitude mountains for adventures and nature lovers. However, this research seeks to make contributions to the present literature of heritage management and tourism development through exploring the rich tourism potential in Mansehra. Exploratory in nature, the study adopts a qualitative technique combining primary and secondary data analysis and scholars observation. The findings reveal that Mansehra has no longer yet been scientifically explored and developed as a tourism destination. The general problems that preclude the development of tourism activities in Mansehra are lack of awareness, basic tourism infrastructure, scientifically exploration and documentation, developmental plan, waste management, conservation, and poor management of cultural and natural sites.
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Mansehra, Tourism Potential, Challenges, Prospects, Management
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(1) Usman Khan
Lecturer, Department of Tourism and Hospitality Management, Foundation University Islamabad, Pakistan.
(2) Faisal Khan
Assistant Professor, Department of Management Science, University of Swabi, KP, Pakistan.
(3) Muhammad Faizan Malik
Assistant Professor, Institute of Business Studies and Leadership, Abdul Wali Khan University Mardan, KP, Pakistan.
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Cite this article
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APA : Khan, U., Khan, F., & Malik, M. F. (2020). An Exploratory Study of the Factors that Promote and Delay Sustainable EcoTourism Development in Mansehra. Global Regional Review, V(I), 471-478. https://doi.org/10.31703/grr.2020(V-I).50
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CHICAGO : Khan, Usman, Faisal Khan, and Muhammad Faizan Malik. 2020. "An Exploratory Study of the Factors that Promote and Delay Sustainable EcoTourism Development in Mansehra." Global Regional Review, V (I): 471-478 doi: 10.31703/grr.2020(V-I).50
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HARVARD : KHAN, U., KHAN, F. & MALIK, M. F. 2020. An Exploratory Study of the Factors that Promote and Delay Sustainable EcoTourism Development in Mansehra. Global Regional Review, V, 471-478.
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MHRA : Khan, Usman, Faisal Khan, and Muhammad Faizan Malik. 2020. "An Exploratory Study of the Factors that Promote and Delay Sustainable EcoTourism Development in Mansehra." Global Regional Review, V: 471-478
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MLA : Khan, Usman, Faisal Khan, and Muhammad Faizan Malik. "An Exploratory Study of the Factors that Promote and Delay Sustainable EcoTourism Development in Mansehra." Global Regional Review, V.I (2020): 471-478 Print.
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OXFORD : Khan, Usman, Khan, Faisal, and Malik, Muhammad Faizan (2020), "An Exploratory Study of the Factors that Promote and Delay Sustainable EcoTourism Development in Mansehra", Global Regional Review, V (I), 471-478
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TURABIAN : Khan, Usman, Faisal Khan, and Muhammad Faizan Malik. "An Exploratory Study of the Factors that Promote and Delay Sustainable EcoTourism Development in Mansehra." Global Regional Review V, no. I (2020): 471-478. https://doi.org/10.31703/grr.2020(V-I).50