SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan
Pakistan has a diverse variety of monumental buildings which includes mosques, tombs,shrines and Gurdwaras. Every year, thousands of Sikh pilgrims are attracted to their Gudrwaras to satisfy their religion which is located mostly in southern Punjab, Pakistan. These monumental Gurduwars reflect the Sikh culture and heritage in terms of religious tourist margins. These historical assets have firm potential that could serve for tourism development, conservation and preservation of these and thus moving toward sustainable solutions. The objective of this research is to analyze the strengths,weaknesses, opportunities and threats of Sikh religious tourism in Pakistan. The research methodology adopted for this research was qualitative and data was collected through formal interviews of officials of the Evaccu Trust Property Board (ETPB), Government of Pakistan. The results showed that Southern Punjab, Pakistan has a strong potential for religious tourism and if promoted can help in the socioeconomic development of a country.
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Religious Tourism, Gurdwaras, Darbar Sahib, Punja Sahib, Rorri Sahib, Janam Asthan
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(1) Faiqa Khilat
Assistant Professor, School of Architecture and Planning, University of Management and Technology, Lahore, Punjab, Pakistan.
(2) Farah Jamil
Assistant Professor, School of Architecture and Planning, University of Management and Technology, Lahore, Punjab, Pakistan.
(3) Beenish Mujahid
Assistant Professor, School of Architecture and Planning, University of Management and Technology, Lahore, Punjab, Pakistan.
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Cite this article
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APA : Khilat, F., Jamil, F., & Mujahid, B. (2022). SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan. Global Regional Review, VII(I), 253-268. https://doi.org/10.31703/grr.2022(VII-I).23
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CHICAGO : Khilat, Faiqa, Farah Jamil, and Beenish Mujahid. 2022. "SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan." Global Regional Review, VII (I): 253-268 doi: 10.31703/grr.2022(VII-I).23
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HARVARD : KHILAT, F., JAMIL, F. & MUJAHID, B. 2022. SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan. Global Regional Review, VII, 253-268.
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MHRA : Khilat, Faiqa, Farah Jamil, and Beenish Mujahid. 2022. "SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan." Global Regional Review, VII: 253-268
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MLA : Khilat, Faiqa, Farah Jamil, and Beenish Mujahid. "SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan." Global Regional Review, VII.I (2022): 253-268 Print.
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OXFORD : Khilat, Faiqa, Jamil, Farah, and Mujahid, Beenish (2022), "SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan", Global Regional Review, VII (I), 253-268
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TURABIAN : Khilat, Faiqa, Farah Jamil, and Beenish Mujahid. "SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan." Global Regional Review VII, no. I (2022): 253-268. https://doi.org/10.31703/grr.2022(VII-I).23