http://dx.doi.org/10.31703/grr.2024(IX-II).17
10.31703/grr.2024(IX-II).17
Published : Jun 2024
A Sentiment Analysis of User Comments on Instagram Marriage Posts of Selected Pakistani Actors
The study investigated the comments on marriage posts of Pakistani actors to analyze the interplay between negative and positive user-generated opinions. Utilizing tools such as MeaningCloud a comprehensive analysis was carried out on 2000 diverse sets of comments from the marriage posts of 10 Pakistani celebrities. The positive comments were loaded with expressions like 'MashAllah', and 'Cute Couple' to convey admiration for the newly married. However, the findings also reveal the presence of negative sentiments which also emphasize the complexities that arise when public opinion is shaped by conservative societies with strong religious influence. Negative comments are loaded with expressions like 'mujra’ for couple dance, and dislikeness for actors' life choices with words such as 'buri(bad)'. Thus, it can be construed that on one hand, the positive comments reflect joy and appreciation for achieving a personal milestone like marriage, on the other negative comments indicate adherence to religious and cultural norms.
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Sentiment Analysis, Pakistani Actors, Instagram, Marriage Posts, Meaning Cloud
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(1) Farwa Qazalbash
Lecturer, Department of Applied Linguistics, Kinnaird College for Women, Lahore, Punjab Pakistan.
(2) Mohsin Hassan Khan
Senior Assistant Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan, Pakistan.
(3) Alishbah Naz
Independent Researcher, Pakistan.
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Cite this article
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APA : Qazalbash, F., Khan, M. H., & Naz, A. (2024). A Sentiment Analysis of User Comments on Instagram Marriage Posts of Selected Pakistani Actors. Global Regional Review, IX(II), 157-166. https://doi.org/10.31703/grr.2024(IX-II).17
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CHICAGO : Qazalbash, Farwa, Mohsin Hassan Khan, and Alishbah Naz. 2024. "A Sentiment Analysis of User Comments on Instagram Marriage Posts of Selected Pakistani Actors." Global Regional Review, IX (II): 157-166 doi: 10.31703/grr.2024(IX-II).17
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HARVARD : QAZALBASH, F., KHAN, M. H. & NAZ, A. 2024. A Sentiment Analysis of User Comments on Instagram Marriage Posts of Selected Pakistani Actors. Global Regional Review, IX, 157-166.
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MHRA : Qazalbash, Farwa, Mohsin Hassan Khan, and Alishbah Naz. 2024. "A Sentiment Analysis of User Comments on Instagram Marriage Posts of Selected Pakistani Actors." Global Regional Review, IX: 157-166
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MLA : Qazalbash, Farwa, Mohsin Hassan Khan, and Alishbah Naz. "A Sentiment Analysis of User Comments on Instagram Marriage Posts of Selected Pakistani Actors." Global Regional Review, IX.II (2024): 157-166 Print.
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OXFORD : Qazalbash, Farwa, Khan, Mohsin Hassan, and Naz, Alishbah (2024), "A Sentiment Analysis of User Comments on Instagram Marriage Posts of Selected Pakistani Actors", Global Regional Review, IX (II), 157-166
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TURABIAN : Qazalbash, Farwa, Mohsin Hassan Khan, and Alishbah Naz. "A Sentiment Analysis of User Comments on Instagram Marriage Posts of Selected Pakistani Actors." Global Regional Review IX, no. II (2024): 157-166. https://doi.org/10.31703/grr.2024(IX-II).17