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SOCIAL MEDIA AND YOUTH USES PROBLEMS AND PROSPECTS IN SOUTHERN PUNJAB PAKISTAN

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16 Pages : 138-146

http://dx.doi.org/10.31703/grr.2019(IV-I).16      10.31703/grr.2019(IV-I).16      Published : Mar 2019

Social Media and Youth: Uses, Problems, and Prospects in Southern Punjab (Pakistan)

Abstract

    The current study aimed to explore and investigate the social media uses and gratifications among the youth of Southern Punjab with regard to problems and prospects. The researcher aimed to investigate the social media usage behavior, preferences, gratification,and motives of the youth aged between 17-25 years to measure the prospects and problems of social media usage patterns. It was also measured that the level of impact of social media on social interactions, on religious information and level of trust and reliability over the information provided by social media websites. A survey research design has been utilized as a data collection tool. A total of 1200 respondents were selected by purposive sampling technique from the three selected districts. The results supported both theories Uses and Gratification and Social Learning as there was significant difference in usage patterns among youth belonging to different socio-demographic characteristics.

    Social Media, Uses, Problems, Youth, Southern Punjab

    (1) Muhammad Bilal Nawaz
    PhD Scholar,Media Studies, Islamia University, Bahawalpur, Punjab, Pakistan.
    (2) Abdul Wajid Khan
    Assistant Professor,Media Studies,Islamia University, Bahawalpur, Punjab, Pakistan.
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Cite this article

APA

    APA : Nawaz, M. B., & Khan, A. W. (2019). Social Media and Youth: Uses, Problems, and Prospects in Southern Punjab (Pakistan). Global Regional Review, IV(I), 138-146. https://doi.org/10.31703/grr.2019(IV-I).16

CHICAGO

    CHICAGO : Nawaz, Muhammad Bilal, and Abdul Wajid Khan. 2019. "Social Media and Youth: Uses, Problems, and Prospects in Southern Punjab (Pakistan)." Global Regional Review, IV (I): 138-146 doi: 10.31703/grr.2019(IV-I).16

HARVARD

    HARVARD : NAWAZ, M. B. & KHAN, A. W. 2019. Social Media and Youth: Uses, Problems, and Prospects in Southern Punjab (Pakistan). Global Regional Review, IV, 138-146.

MHRA

    MHRA : Nawaz, Muhammad Bilal, and Abdul Wajid Khan. 2019. "Social Media and Youth: Uses, Problems, and Prospects in Southern Punjab (Pakistan)." Global Regional Review, IV: 138-146

MLA

    MLA : Nawaz, Muhammad Bilal, and Abdul Wajid Khan. "Social Media and Youth: Uses, Problems, and Prospects in Southern Punjab (Pakistan)." Global Regional Review, IV.I (2019): 138-146 Print.

OXFORD

    OXFORD : Nawaz, Muhammad Bilal and Khan, Abdul Wajid (2019), "Social Media and Youth: Uses, Problems, and Prospects in Southern Punjab (Pakistan)", Global Regional Review, IV (I), 138-146

TURABIAN

    TURABIAN : Nawaz, Muhammad Bilal, and Abdul Wajid Khan. "Social Media and Youth: Uses, Problems, and Prospects in Southern Punjab (Pakistan)." Global Regional Review IV, no. I (2019): 138-146. https://doi.org/10.31703/grr.2019(IV-I).16