ARTICLE

SOCIAL MEDIA USAGE FOR GRATIFYING INFORMATION NEED BY UNIVERSITY STUDENTS IN SINDH PROVINCE PAKISTAN

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09 Pages : 104-121

http://dx.doi.org/10.31703/grr.2024(IX-I).09      10.31703/grr.2024(IX-I).09      Published : Mar 2024

Social Media Usage for Gratifying Information Need by University Students in Sindh Province, Pakistan

Abstract

    People use social media to gratify their informational needs in various fields like health, education, sports. Due to its great utility in politics, political communication on social media is studied by many scholars around the globe. However, very limited studies are carried out in Sindh province of Pakistan in this regard. This study fills the gap by providing research data about the use of social media among university students to seek political information. It employs a quantitative research design to collect data from 387 respondents from four general discipline universities of Sindh. The results revealed that university students in the majority use social media for political purposes. They seek political information about national matters more as compared to international ones and prefer news stories as they provide them with verified and updated political content. Moreover, Facebook is used more as compared to other networks for seeking political information.

    Social Media, Students, Seeking Political Information

    (1) Liaquat Umrani
    Lecturer, Department of Media and Communication Studies, University of Sindh, Jamshoro, Pakistan.
    (2) Abdul Razaque Chhachhar
    Assistant Professor, Department of Media and Communication Studies, University of Sindh, Jamshoro, Pakistan.
    (3) Muhammad Qasim Nizamani
    Associate Professor, Department of Media and Communication Studies, University of Sindh, Jamshoro, Pakistan.
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Cite this article

APA

    APA : Umrani, L., Chhachhar, A. R., & Nizamani, M. Q. (2024). Social Media Usage for Gratifying Information Need by University Students in Sindh Province, Pakistan. Global Regional Review, IX(I), 104-121. https://doi.org/10.31703/grr.2024(IX-I).09

CHICAGO

    CHICAGO : Umrani, Liaquat, Abdul Razaque Chhachhar, and Muhammad Qasim Nizamani. 2024. "Social Media Usage for Gratifying Information Need by University Students in Sindh Province, Pakistan." Global Regional Review, IX (I): 104-121 doi: 10.31703/grr.2024(IX-I).09

HARVARD

    HARVARD : UMRANI, L., CHHACHHAR, A. R. & NIZAMANI, M. Q. 2024. Social Media Usage for Gratifying Information Need by University Students in Sindh Province, Pakistan. Global Regional Review, IX, 104-121.

MHRA

    MHRA : Umrani, Liaquat, Abdul Razaque Chhachhar, and Muhammad Qasim Nizamani. 2024. "Social Media Usage for Gratifying Information Need by University Students in Sindh Province, Pakistan." Global Regional Review, IX: 104-121

MLA

    MLA : Umrani, Liaquat, Abdul Razaque Chhachhar, and Muhammad Qasim Nizamani. "Social Media Usage for Gratifying Information Need by University Students in Sindh Province, Pakistan." Global Regional Review, IX.I (2024): 104-121 Print.

OXFORD

    OXFORD : Umrani, Liaquat, Chhachhar, Abdul Razaque, and Nizamani, Muhammad Qasim (2024), "Social Media Usage for Gratifying Information Need by University Students in Sindh Province, Pakistan", Global Regional Review, IX (I), 104-121

TURABIAN

    TURABIAN : Umrani, Liaquat, Abdul Razaque Chhachhar, and Muhammad Qasim Nizamani. "Social Media Usage for Gratifying Information Need by University Students in Sindh Province, Pakistan." Global Regional Review IX, no. I (2024): 104-121. https://doi.org/10.31703/grr.2024(IX-I).09