Global Regional Review

Abstract

This study's main aim is to explore the impact of social media on family ties. A quantitative method of survey is used to gather data. The survey is conducted both face-to-face and through emails. One hundred respondent take part in this research through a survey while media displacement theory implemented on present research. Statistics indicate that people living in a single-family group use more social media than people living together. Findings also say people are using social media to escape family problems. There is a small disparity between the people who live in both family systems on whether or not social media eliminates the original family. The present research suggests more awareness in better usage of social media to avoid family values destruction.

Authors

1-Tanveer Hussain
Assistant Professor, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.

2-Iqra Imtiaz
MS Scholar, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.

3-Ashraf Iqbal
Assistant Professor (Incharge), Department of Mass Communication, GC University Faisalabad, Faisalabad, Punjab, Pakistan.

Keywords

Social Media; Family Communication; Survey; Media Displacement

DOI Number

10.31703/grr.2020(V-I).57

Page Nos

544-551

Volume & Issue

V - I