USES AND GRATIFICATION THEORY AND SOCIAL MEDIA INTERACTIVITY A DEMOGRAPHIC STUDY IN LAHORE PAKISTAN

http://dx.doi.org/10.31703/grr.2022(VII-I).06      10.31703/grr.2022(VII-I).06      Published : Mar 1
Authored by : Safa Ilyas Ahmed , Anjum Zia

06 Pages : 50 - 60

References

  • Collins, P., Rahilly, K., Richardson, I., & Third, A. (2011). The benefits of social networking services: A literature review. Cooperative Research Centre for Young People, Technology and Wellbeing: Melbourne, Australia.
  • Correa, T. (2016). Digital skills and social media use: how Internet skills are related to different types of Facebook use among 'digital natives. Information, communication & society, 19(8), 1095- 1107
  • Dadzie, R. M. (2017). Social Media Usage Patterns among Ghanaian Digital Natives and Digital Immigrants, A Study into Intergenerational Communication (Doctoral dissertation, University Of Ghana).
  • Eginli, A. T., & Tas, N. O. (2018). Interpersonal communication in social networking sites: An investigation in the framework of uses and gratification theory. Online Journal of Communication and Media Technologies, 8(2), 81-104.
  • Green, M., & Rossal, P. (2013). Digital inclusion evidence review. Age UK. London
  • Hossain, M., Kim, M., & Jahan, N. (2019). Can https://doi.org/10.3390/su11041166
  • Ilyas, A. S., & Anjum, Z. (2021). Social media interactivity in Pakistan: a study from a metropolitan city. International Journal of Media and Information Literacy, 6(2), 249-258.
  • Jan, A., Khan, T. A., & Mehsud, M. I. (2021). Genesis of social media and the nature of its users. Pakistan Journal of International Affairs, 4(3), 249-265.
  • Jarrahi, M. H., & Eshraghi, A. (2019). Digital natives vs digital immigrants: A multidimensional view on interaction with social technologies in organizations. Journal of Enterprise Information Management, 32(6), 1051- 1070. https://doi.org/10.1108/jeim-04- 2018-0071
  • Jung, E. H., & Sundar, S. S. (2018). Status update: Gratifications derived from Facebook affordances by older adults. New Media & Society, 20(11), 4135-4154.
  • Jung, E. H., Walden, J., Johnson, A. C., & Sundar, S. S. (2017). Social networking in the aging context: Why older adults use or avoid Facebook. Telematics and Informatics, 34(7), 1071-1080.
  • Kasirye, F. (2021). The Importance of Needs in Uses and Gratification Theory (Doctoral dissertation, Doctoral dissertation, International Islamic University Malaysia]. Department of Communication.
  • Katz, E., & Blumler, J. G. (1974). The uses of mass communications: Current perspectives on gratifications research.
  • Kesharwani, A. (2020). Do (how) digital natives adopt a new technology differently than digital immigrants? A longitudinal study. Information & Management, 57(2), 103170.
  • Kirk, C. P., Chiagouris, L., & Gopalakrishna, P. (2012). Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products. Journal of retailing and consumer services, 19(1), 168-178.
  • Korhan, O., & Ersoy, M. (2016). Usability and functionality factors of the social network site application users from the perspective of uses and gratification theory. Quality & quantity, 50(4), 1799- 1816
  • Lacka, E., Wong, T., & Haddoud, M. Y. (2021). Can digital technologies improve students' efficiency? Exploring the role of Virtual Learning Environment and Social Media use in Higher Education. Computers & Education, 163, 104099. https://doi.org/10.1016/j.compedu.2020 .104099
  • Liu, X., Min, Q., & Han, S. (2020). Understanding users' continuous content contribution behaviours on microblogs: An integrated perspective of uses and gratification theory and social influence theory. Behaviour & Information Technology, 39(5), 525-543.
  • Magsamen-Conrad, K., Dowd, J., Abuljadail, M., Alsulaiman, S., & Shareefi, A. (2015). Life-span differences in the uses and gratifications of tablets: Implications for older adults. Computers in human behavior, 52, 96-106.
  • McCay-Peet, L., & Quan-Haase, A. (2016). A model of social media engagement: User profiles, gratifications, and experiences. In Why engagement matters (pp. 199- 217). Springer, Cham
  • Men, L. R., & Tsai, W. H. S. (2014). Perceptual, attitudinal, and behavioral outcomes of organization-public engagement on corporate social networking sites. Journal of public relations research, 26(5), 417-435.
  • Metallo, C., & Agrifoglio, R. (2015). The effects of generational differences on use continuance of Twitter: an investigation of digital natives and digital immigrants. Behaviour & Information Technology, 34(9), 869-881.
  • Ngcongo, L. C. (2016). The Uses and Gratifications of Social Media, Baccalaureus Technologiae: Public Relations Management, Department of Integrated Communications Faculty of Humanities, Tshwane University of Technology.
  • Petrocchi, N., Asnaani, A., Martinez, A. P., Nadkarni, A., & Hofmann, S. G. (2015). Differences between people who use only Facebook and those who use Facebook plus Twitter. International Journal of Human-Computer Interaction, 31(2), 157-165
  • Philip, A. V., & Zakkariya, K. A. (2020). Effective engagement of digital natives in the ever-transforming digital world. In B. George & J. Paul (Ed.), Digital Transformation in Business and Society (pp. 113-125). Palgrave Macmillan.
  • Prensky, M. (2001). Digital Natives, Digital Immigrants Part 2: Do They Really Think Differently? On the Horizon, 9(6), 1-6. https://doi.org/10.1108/10748120110424 843.
  • Prensky, M. R. (2012). From digital natives to digital wisdom: Hopeful essays for 21st century learning. Corwin Press.
  • Rhee, L., Bayer, J. B., Lee, D. S., & Kuru, O. (2021). Social by definition: How users define social platforms and why it matters. Telematics and Informatics, 59, 101538.
  • Rubin, A. M. (2009). Uses-and-gratifications perspective on media effects. In Media effects (pp. 181-200). Routledge.
  • Ruggiero, T. E. (2000). Uses and gratifications theory in the 21st century. Mass communication & society, 3(1), 3-37.
  • Salubi, O. G., & Muchaonyerwa, N. (2018). An empirical study of Internet usage pattern of undergraduate students in South Africa. Library Philosophy and Practice, 1.
  • Shao, G. (2009). Understanding the Appeal of User-generated Media: A Uses and Gratification Perspective. Internet Research 19(1), 7-25.
  • Shen, J. (2012). The Hierarchy of Needs of Youth Groups in China Today. Journal of Beijing Youth Politics College 21 (2): 5-13.
  • Spiliotopoulos, T., Karnik, M., Oakley, I., Venkanathan, J. & Nisi, V. (2013). Towards Understanding Social Media: Two Studies Exploring the Uses and Gratifications of Facebook, Proceedings of HCI, Korea.
  • Sundar, S. S., & Limperos, A. M. (2013). Uses and grats 2.0: New gratifications for new media. Journal of Broadcasting & Electronic Media, 57(4), 504-525.
  • Tanta, I., Mihovilović, M., & Sablić, Z. (2014). Uses and gratification theory-why adolescents use Facebook? Medijska istraživanja: znanstveno-struč ni č asopis za novinarstvo i medije, 20(2), 85-111.
  • Thelwall, M. (2021). Word association thematic analysis: A social media text exploration strategy. Synthesis Lectures on Information Concepts, Retrieval, and Services, 13(1), i-111
  • Tonaka, Y. (2015). Social network: A qualitative approach to examine the nature of social networking usage (Doctoral dissertation, Fielding Graduate University).
  • Valenzuela, S., Park, N., & Kee, K. F. (2009). Is there social capital in a social network site: Facebook use and college students' life satisfaction, trust, and participation. Journal of computer-mediated communication, 14(4), 875- 901.
  • Van Dijck, J. (2013). The culture of connectivity: A critical history of social media. Oxford University Press.
  • Weiser, E. B. (2001). The functions of Internet use and their social and psychological consequences. CyberPsychology & Behavior, 4(6), 723-743.
  • Whiting, A., & Williams, D. (2013). Why people use social media: a uses and gratifications approach. Qualitative Market Research: An International Journal, 16(4), 362-369
  • Zia, A., Chaudhry, S., & Naz, I. (2019). Impact of Computer-Based Educational Games on Cognitive Performance of School Children in Lahore, Pakistan. The Shield- Research Journal of Physical Education & Sports Science. 12, 40-58.
  • Zur, O., & Zur, A. (2011). On digital immigrants and digital natives: How the digital divide affects families, educational institutions, and the workplace. Zur Institute-Online Publication.

References

  • Collins, P., Rahilly, K., Richardson, I., & Third, A. (2011). The benefits of social networking services: A literature review. Cooperative Research Centre for Young People, Technology and Wellbeing: Melbourne, Australia.
  • Correa, T. (2016). Digital skills and social media use: how Internet skills are related to different types of Facebook use among 'digital natives. Information, communication & society, 19(8), 1095- 1107
  • Dadzie, R. M. (2017). Social Media Usage Patterns among Ghanaian Digital Natives and Digital Immigrants, A Study into Intergenerational Communication (Doctoral dissertation, University Of Ghana).
  • Eginli, A. T., & Tas, N. O. (2018). Interpersonal communication in social networking sites: An investigation in the framework of uses and gratification theory. Online Journal of Communication and Media Technologies, 8(2), 81-104.
  • Green, M., & Rossal, P. (2013). Digital inclusion evidence review. Age UK. London
  • Hossain, M., Kim, M., & Jahan, N. (2019). Can https://doi.org/10.3390/su11041166
  • Ilyas, A. S., & Anjum, Z. (2021). Social media interactivity in Pakistan: a study from a metropolitan city. International Journal of Media and Information Literacy, 6(2), 249-258.
  • Jan, A., Khan, T. A., & Mehsud, M. I. (2021). Genesis of social media and the nature of its users. Pakistan Journal of International Affairs, 4(3), 249-265.
  • Jarrahi, M. H., & Eshraghi, A. (2019). Digital natives vs digital immigrants: A multidimensional view on interaction with social technologies in organizations. Journal of Enterprise Information Management, 32(6), 1051- 1070. https://doi.org/10.1108/jeim-04- 2018-0071
  • Jung, E. H., & Sundar, S. S. (2018). Status update: Gratifications derived from Facebook affordances by older adults. New Media & Society, 20(11), 4135-4154.
  • Jung, E. H., Walden, J., Johnson, A. C., & Sundar, S. S. (2017). Social networking in the aging context: Why older adults use or avoid Facebook. Telematics and Informatics, 34(7), 1071-1080.
  • Kasirye, F. (2021). The Importance of Needs in Uses and Gratification Theory (Doctoral dissertation, Doctoral dissertation, International Islamic University Malaysia]. Department of Communication.
  • Katz, E., & Blumler, J. G. (1974). The uses of mass communications: Current perspectives on gratifications research.
  • Kesharwani, A. (2020). Do (how) digital natives adopt a new technology differently than digital immigrants? A longitudinal study. Information & Management, 57(2), 103170.
  • Kirk, C. P., Chiagouris, L., & Gopalakrishna, P. (2012). Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products. Journal of retailing and consumer services, 19(1), 168-178.
  • Korhan, O., & Ersoy, M. (2016). Usability and functionality factors of the social network site application users from the perspective of uses and gratification theory. Quality & quantity, 50(4), 1799- 1816
  • Lacka, E., Wong, T., & Haddoud, M. Y. (2021). Can digital technologies improve students' efficiency? Exploring the role of Virtual Learning Environment and Social Media use in Higher Education. Computers & Education, 163, 104099. https://doi.org/10.1016/j.compedu.2020 .104099
  • Liu, X., Min, Q., & Han, S. (2020). Understanding users' continuous content contribution behaviours on microblogs: An integrated perspective of uses and gratification theory and social influence theory. Behaviour & Information Technology, 39(5), 525-543.
  • Magsamen-Conrad, K., Dowd, J., Abuljadail, M., Alsulaiman, S., & Shareefi, A. (2015). Life-span differences in the uses and gratifications of tablets: Implications for older adults. Computers in human behavior, 52, 96-106.
  • McCay-Peet, L., & Quan-Haase, A. (2016). A model of social media engagement: User profiles, gratifications, and experiences. In Why engagement matters (pp. 199- 217). Springer, Cham
  • Men, L. R., & Tsai, W. H. S. (2014). Perceptual, attitudinal, and behavioral outcomes of organization-public engagement on corporate social networking sites. Journal of public relations research, 26(5), 417-435.
  • Metallo, C., & Agrifoglio, R. (2015). The effects of generational differences on use continuance of Twitter: an investigation of digital natives and digital immigrants. Behaviour & Information Technology, 34(9), 869-881.
  • Ngcongo, L. C. (2016). The Uses and Gratifications of Social Media, Baccalaureus Technologiae: Public Relations Management, Department of Integrated Communications Faculty of Humanities, Tshwane University of Technology.
  • Petrocchi, N., Asnaani, A., Martinez, A. P., Nadkarni, A., & Hofmann, S. G. (2015). Differences between people who use only Facebook and those who use Facebook plus Twitter. International Journal of Human-Computer Interaction, 31(2), 157-165
  • Philip, A. V., & Zakkariya, K. A. (2020). Effective engagement of digital natives in the ever-transforming digital world. In B. George & J. Paul (Ed.), Digital Transformation in Business and Society (pp. 113-125). Palgrave Macmillan.
  • Prensky, M. (2001). Digital Natives, Digital Immigrants Part 2: Do They Really Think Differently? On the Horizon, 9(6), 1-6. https://doi.org/10.1108/10748120110424 843.
  • Prensky, M. R. (2012). From digital natives to digital wisdom: Hopeful essays for 21st century learning. Corwin Press.
  • Rhee, L., Bayer, J. B., Lee, D. S., & Kuru, O. (2021). Social by definition: How users define social platforms and why it matters. Telematics and Informatics, 59, 101538.
  • Rubin, A. M. (2009). Uses-and-gratifications perspective on media effects. In Media effects (pp. 181-200). Routledge.
  • Ruggiero, T. E. (2000). Uses and gratifications theory in the 21st century. Mass communication & society, 3(1), 3-37.
  • Salubi, O. G., & Muchaonyerwa, N. (2018). An empirical study of Internet usage pattern of undergraduate students in South Africa. Library Philosophy and Practice, 1.
  • Shao, G. (2009). Understanding the Appeal of User-generated Media: A Uses and Gratification Perspective. Internet Research 19(1), 7-25.
  • Shen, J. (2012). The Hierarchy of Needs of Youth Groups in China Today. Journal of Beijing Youth Politics College 21 (2): 5-13.
  • Spiliotopoulos, T., Karnik, M., Oakley, I., Venkanathan, J. & Nisi, V. (2013). Towards Understanding Social Media: Two Studies Exploring the Uses and Gratifications of Facebook, Proceedings of HCI, Korea.
  • Sundar, S. S., & Limperos, A. M. (2013). Uses and grats 2.0: New gratifications for new media. Journal of Broadcasting & Electronic Media, 57(4), 504-525.
  • Tanta, I., Mihovilović, M., & Sablić, Z. (2014). Uses and gratification theory-why adolescents use Facebook? Medijska istraživanja: znanstveno-struč ni č asopis za novinarstvo i medije, 20(2), 85-111.
  • Thelwall, M. (2021). Word association thematic analysis: A social media text exploration strategy. Synthesis Lectures on Information Concepts, Retrieval, and Services, 13(1), i-111
  • Tonaka, Y. (2015). Social network: A qualitative approach to examine the nature of social networking usage (Doctoral dissertation, Fielding Graduate University).
  • Valenzuela, S., Park, N., & Kee, K. F. (2009). Is there social capital in a social network site: Facebook use and college students' life satisfaction, trust, and participation. Journal of computer-mediated communication, 14(4), 875- 901.
  • Van Dijck, J. (2013). The culture of connectivity: A critical history of social media. Oxford University Press.
  • Weiser, E. B. (2001). The functions of Internet use and their social and psychological consequences. CyberPsychology & Behavior, 4(6), 723-743.
  • Whiting, A., & Williams, D. (2013). Why people use social media: a uses and gratifications approach. Qualitative Market Research: An International Journal, 16(4), 362-369
  • Zia, A., Chaudhry, S., & Naz, I. (2019). Impact of Computer-Based Educational Games on Cognitive Performance of School Children in Lahore, Pakistan. The Shield- Research Journal of Physical Education & Sports Science. 12, 40-58.
  • Zur, O., & Zur, A. (2011). On digital immigrants and digital natives: How the digital divide affects families, educational institutions, and the workplace. Zur Institute-Online Publication.

Cite this article

APA

    APA : Ahmed, S. I., & Zia, A. (2022). Uses and Gratification Theory and Social Media Interactivity: A Demographic study in Lahore, Pakistan. Global Regional Review, VII(I), 50 - 60. https://doi.org/10.31703/grr.2022(VII-I).06

CHICAGO

    CHICAGO : Ahmed, Safa Ilyas, and Anjum Zia. 2022. "Uses and Gratification Theory and Social Media Interactivity: A Demographic study in Lahore, Pakistan." Global Regional Review, VII (I): 50 - 60 doi: 10.31703/grr.2022(VII-I).06

HARVARD

    HARVARD : AHMED, S. I. & ZIA, A. 2022. Uses and Gratification Theory and Social Media Interactivity: A Demographic study in Lahore, Pakistan. Global Regional Review, VII, 50 - 60.

MHRA

    MHRA : Ahmed, Safa Ilyas, and Anjum Zia. 2022. "Uses and Gratification Theory and Social Media Interactivity: A Demographic study in Lahore, Pakistan." Global Regional Review, VII: 50 - 60

MLA

    MLA : Ahmed, Safa Ilyas, and Anjum Zia. "Uses and Gratification Theory and Social Media Interactivity: A Demographic study in Lahore, Pakistan." Global Regional Review, VII.I (2022): 50 - 60 Print.

OXFORD

    OXFORD : Ahmed, Safa Ilyas and Zia, Anjum (2022), "Uses and Gratification Theory and Social Media Interactivity: A Demographic study in Lahore, Pakistan", Global Regional Review, VII (I), 50 - 60

TURABIAN

    TURABIAN : Ahmed, Safa Ilyas, and Anjum Zia. "Uses and Gratification Theory and Social Media Interactivity: A Demographic study in Lahore, Pakistan." Global Regional Review VII, no. I (2022): 50 - 60. https://doi.org/10.31703/grr.2022(VII-I).06