USAGE AND GRATIFICATION ASPECTS OF SOCIAL MEDIA RELIANCE AMONG PAKISTANI YOUTH

http://dx.doi.org/10.31703/grr.2022(VII-I).04      10.31703/grr.2022(VII-I).04      Published : Mar 1
Authored by : Ammara Iqbal , Noshina Saleem

04 Pages : 25 - 39

References

  • Ball-Rokeach, S., & DeFleur, M. (1976). A Dependency Model of Mass-Media Effects. Communication Research, 3(1), 3-21. https://doi.org/10.1177/0093650276003 00101
  • Bicen, H., & Cavus, N. (2011). Social network sites usage habits of undergraduate students: case study of Facebook. Procedia - Social and Behavioral Sciences, 28, 943-947. https://doi.org/10.1016/j.sbspro.2011.11.1 74
  • Gao, Q., & Feng, C. (2016). Branding with social media: User gratifications, usage patterns, and brand message content strategies. Computers in Human Behavior, 63, 868-890. http://bookboon.com/en/understandin g-social-media-ebook
  • Hu, T., Stafford, T. F., Kettinger, W. J., Zhang, X. P., & Dai, H. (2017). Formation and effect of social media usage habit. Journal of Computer Information Systems, 1-10.
  • Kaye, B. K., & Johnson, T. J. (2017). Strengthening the core: Examining interactivity, credibility, and reliance as measures of social media use. Electronic News, 11(3), 145-165.
  • Krcmar, M., & Strizhakova, Y. (2009). Uses and gratifications as media choice. In Media Choice (pp. 67-83). Routledge.
  • Leon, M. A. (2017). A Media System Dependency Study of Advertising Consumption Trends on Social Media (Doctoral dissertation, San Diego State University).
  • Riaz, S., Aksar, I. A., & Pasha, S. A. (2016). Social Media And Women: A Gratification Analysis. The Women- Annual Research Journal of Gender Studies, 8(8).
  • Scheepers, H., Scheepers, R., Stockdale, R., & Nurdin, N. (2014). The dependent variable in social media use. Journal of Computer Information Systems, 54(2), 25-34.
  • Weisberg, H., Weisberg, H. F., Krosnick, J. A., & Bowen, B. D. (1996). An introduction to survey research, polling, and data analysis. Sage.
  • Zolkepli, I. A., & Kamarulzaman, Y. (2011). Understanding social media adoption: the role of perceived media needs and technology characteristics. World Journal of Social Sciences, 1(1), 188-199.

References

  • Ball-Rokeach, S., & DeFleur, M. (1976). A Dependency Model of Mass-Media Effects. Communication Research, 3(1), 3-21. https://doi.org/10.1177/0093650276003 00101
  • Bicen, H., & Cavus, N. (2011). Social network sites usage habits of undergraduate students: case study of Facebook. Procedia - Social and Behavioral Sciences, 28, 943-947. https://doi.org/10.1016/j.sbspro.2011.11.1 74
  • Gao, Q., & Feng, C. (2016). Branding with social media: User gratifications, usage patterns, and brand message content strategies. Computers in Human Behavior, 63, 868-890. http://bookboon.com/en/understandin g-social-media-ebook
  • Hu, T., Stafford, T. F., Kettinger, W. J., Zhang, X. P., & Dai, H. (2017). Formation and effect of social media usage habit. Journal of Computer Information Systems, 1-10.
  • Kaye, B. K., & Johnson, T. J. (2017). Strengthening the core: Examining interactivity, credibility, and reliance as measures of social media use. Electronic News, 11(3), 145-165.
  • Krcmar, M., & Strizhakova, Y. (2009). Uses and gratifications as media choice. In Media Choice (pp. 67-83). Routledge.
  • Leon, M. A. (2017). A Media System Dependency Study of Advertising Consumption Trends on Social Media (Doctoral dissertation, San Diego State University).
  • Riaz, S., Aksar, I. A., & Pasha, S. A. (2016). Social Media And Women: A Gratification Analysis. The Women- Annual Research Journal of Gender Studies, 8(8).
  • Scheepers, H., Scheepers, R., Stockdale, R., & Nurdin, N. (2014). The dependent variable in social media use. Journal of Computer Information Systems, 54(2), 25-34.
  • Weisberg, H., Weisberg, H. F., Krosnick, J. A., & Bowen, B. D. (1996). An introduction to survey research, polling, and data analysis. Sage.
  • Zolkepli, I. A., & Kamarulzaman, Y. (2011). Understanding social media adoption: the role of perceived media needs and technology characteristics. World Journal of Social Sciences, 1(1), 188-199.

Cite this article

APA

CHICAGO

    CHICAGO : Iqbal, Ammara, and Noshina Saleem. 2022. "Usage and Gratification Aspects of Social Media Reliance among Pakistani Youth." Global Regional Review, VII (I): 25 - 39 doi: 10.31703/grr.2022(VII-I).04

HARVARD

    HARVARD : IQBAL, A. & SALEEM, N. 2022. Usage and Gratification Aspects of Social Media Reliance among Pakistani Youth. Global Regional Review, VII, 25 - 39.

MHRA

    MHRA : Iqbal, Ammara, and Noshina Saleem. 2022. "Usage and Gratification Aspects of Social Media Reliance among Pakistani Youth." Global Regional Review, VII: 25 - 39

MLA

    MLA : Iqbal, Ammara, and Noshina Saleem. "Usage and Gratification Aspects of Social Media Reliance among Pakistani Youth." Global Regional Review, VII.I (2022): 25 - 39 Print.

OXFORD

    OXFORD : Iqbal, Ammara and Saleem, Noshina (2022), "Usage and Gratification Aspects of Social Media Reliance among Pakistani Youth", Global Regional Review, VII (I), 25 - 39

TURABIAN

    TURABIAN : Iqbal, Ammara, and Noshina Saleem. "Usage and Gratification Aspects of Social Media Reliance among Pakistani Youth." Global Regional Review VII, no. I (2022): 25 - 39. https://doi.org/10.31703/grr.2022(VII-I).04