THE USE OF ADVERTISING APPEALS AND WOMEN DELINEATION IN BREAST CANCER RELATED WEB ADVERTISEMENTS A SEMIOTIC ANALYSIS OF WESTERN AND EASTERN ADVERTISING

http://dx.doi.org/10.31703/grr.2019(IV-I).52      10.31703/grr.2019(IV-I).52      Published : Mar 1
Authored by : MoneebaIftikhar , TahirMahmood , Afya Asad

52 Pages : 480-497

References

  • Adekoya, O. A. (2011). The Impact of Advertising on Sales Volume of a Product: A case of Starcomms Plc, Nigeria.
  • Ahuja, S., & Chakrabarti, N. (2009). To determine the level of knowledge regarding breast cancer and to increase awareness about breast cancer screening practices among a group of women in a tertiary care hospital in Mumbai, India. Internet Public Health, 1(1).
  • Badar, F., Moid, I., Waheed, F., Zaidi, A., Naqvi, B., & Yunus, S. (2005). Variables associated with recurrence in breast cancer patients-the Shaukat Khanum Memorial Experience. Asian Pac J Cancer Prev, 6, 54-57.
  • Berger, A. A. (1989). Signs in contemporary culture: An introduction to semiotics. Sheffield Publishing Company.
  • Bezjian-Avery, A., Calder, B., & Iacobucci, D. (1998). New media interactive advertising vs. traditional advertising. Journal of advertising research, 38, 23-32.
  • Bezuidenhout, I. (1998). A Discursive-Semiotic Approach to Translating Cultural Aspects in Persuasive Advertisements. Retrieved April 17th, 2018 from http://ilze.org/semio/001.htm
  • Bradley, S. (2016). An Introduction to Semiotics — Signifier and Signified. Retrieved May 4th, 2019 from https://vanseodesign.com/web-design/semiotics-signifier-signified/
  • Champion, C., Berry, T. R., Kingsley, B., & Spence, J. C. (2016). Pink ribbons and red dresses: a mixed methods content analysis of media coverage of breast cancer and heart disease. Health communication, 31(10), 1242-1249.
  • Chandler, D. (2001). Semiotics for Beginners. Retrieved April 19, 2019 from http://www.aber.ac.uk/media/Documents/S4B/sem10.html
  • Christina, S. (2016), “Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking.” 33(1), 39-71.
  • Correa, Deodrin Maria. (2011). The Construction of gender identity in India through television advertisements: A semiotic analysis.
  • Culler, J. D. (1986). Ferdinand de Saussure. Cornell University Press.
  • Cynthia, M. (2002) Messages of Hope: Health Communication Strategies That Address Barriers Preventing Black Women from Screening for Breast Cancer. 32(5), 489-505. Retrieved April 23rd , 2019 from https://www.jstor.org/stable/3180949
  • Damron, D. M. (2017). BLACK WOMEN’S PERSPECTIVES ON BREAST CANCER DETECTION MESSAGING.
  • Dandash, K. F., & Al-Mohaimeed, A. (2007). Knowledge, attitudes, and practices surrounding breast cancer and screening in female teachers of Buraidah, Saudi Arabia. International journal of health sciences, 1(1), 61.
  • Degner, L. F., Kristjanson, L. J., Bowman, D., Sloan, J. A., Carriere, K. C., O'neil, J., ... & Mueller, B. (1997). Information needs and decisional preferences in women with breast cancer. Jama, 277(18), 1485-1492.
  • Dobrenova, F. V., Grabner-Kräuter, S., Diehl, S., & Terlutter, R. (2017). Salient appeals in advertising promoting breast self-examination and mammography examination. In Advances in advertising research VIII (pp. 253-267). Springer Gabler, Wiesbaden.
  • Dyer, G. (1982). Advertising as communication,page 284. Retrieved April 7th, 2019 from https://www.taylorfrancis.com/books/9780203158340
  • El-Shinawi, M., Youssef, A., Alsara, M., Aly, M. K., Mostafa, M., Yehia, A., ... & Mohamed, M. M. (2013). Assessing the level of breast cancer awareness among recently diagnosed patients in Ain Shams University Hospital. The Breast, 22(6), 1210-1214.
  • Essays, UK. (2018). Effect of negative emotional advertising appeals. Retrieved April 19th , 2019 from https://www.ukessays.com/essays/marketing/effect-of-negative-emotional- advertising-appeals- marketing-essay.php?vref=1
  • Frisby, C. M. (2006). A matter of life and death: Effects of emotional message strategies on African American women’s attitudes about preventative breast cancer screenings. Journal of Black Studies, 37(1), 103- 126.
  • Gaurav’s. & Nity (2017). ROLE AND IMPACT OF MEDIA ON SOCIETY: A SOCIOLOGICAL APPROACH WITH RESPECT TO DEMONETISATION (5).
  • Gill, R., & Gill, R. M. (2007). Gender and the Media. Polity.
  • Hakim, A.A. 1998, Socio-cultural, Religious, and Political Aspects of the Status of Women in Pakistan, The Pakistan Development Review, vol. 37, no. 4, pp. 727-746.
  • Han, S. P., & Shavitt, S. (1994). Persuasion and culture: Advertising appeals in individualistic and collectivistic societies. Journal of experimental social psychology, 30(4), 326-350.
  • Harrison, K., & Fredrickson, B. L. (2003). Women's sports media, self-objectification, and mental health in black and white adolescent females. Journal of Communication, 53(2), 216-232.
  • Hillebrand, F. V. (1962). Susanne K. Langer's General Theory of Art.
  • Jessica, G. (2017). Identification and Emotions Experienced after a Celebrity Cancer Death Shape Information Sharing and Prosocial Behavior. Journal of Health Communication 22(6), 515-522.
  • Johar, J. S., & Sirgy, M. J. (1991). Value-expressive versus utilitarian advertising appeals: When and why to use which appeal. Journal of advertising, 20(3), 23-33.
  • Jones, S. C., & Owen, N. (2006). Using fear appeals to promote cancer screening—are we scaring the wrong people? International Journal of Nonprofit and Voluntary Sector Marketing, 11(2), 93-103.
  • Jovanović, P., Vlastelica, T., & Kostić, S. C. (2017). Impact of advertising appeals on purchase intention. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 21(81), 35-45.
  • Kelsey, J. L., Gammon, M. D., & John, E. M. (1993). Reproductive factors and breast cancer. Epidemiologic reviews, 15(1), 36.
  • Langer, S. K. (1937). An Introduction to Symbolic Logic. New York: Dover. Retrieved April 20th ,2019 fromhttps://www.academia.edu/13132663/The_body_of_Susanne_K_Langers_Mind
  • Langer, S. K. (2009). Philosophy in a new key: A study in the symbolism of reason, rite, and art. Harvard University Press.
  • Lester, P. M. (2006). Syntactic theory of visual communication. Retrieved December, 3, 2010.
  • Lin, L. Y. (2011). The impact of advertising appeals and advertising spokespersons on advertising attitudes and purchase intentions. African Journal of Business Management, 5(21), 8446-8457.
  • Loh, S. Y., & Chew, S. L. (2011). Awareness and practice of breast self-examination among Malaysian women with breast cancer. Asian Pac J Cancer Prev, 12(1), 199-202.
  • Mia, M. S. (2007). Knowledge, Attitude and Practice Regarding Breast Cancer Among Medical Students of Bangladesh: A Protocol Study (Doctoral dissertation, Centre for the Public Health).
  • Morris, C. W. (2014). Writings on the general theory of signs (Vol. 16). Walter de Gruyter. Retrieved May 26th, 2019fromhttps://books.google.com.pk/books?hl=en&lr=&id=Ui5LG5iia0AC&oi=fnd&pg=PR7& dq=Semiotics+C.+Morris,+Signification+and+Significance,+1964.&ots=B7A2qemF3t&sig=NN8lj megJCVnwZsQ5XCQGR_0EVc#v=onepage&q=Semiotics&20C.&20Morris&2C&20Signification &20and&20Significance&2C&201964.&f=false
  • Nabi, R. L. (2015). Emotional flow in persuasive health messages. Health communication, 30(2), 114-124.
  • Nabi, R. L. (2016). Laughing in the face of fear (of disease detection): Using humor to promote cancer self- examination behavior. Health communication, 31(7), 873-883.
  • Nabi, R. L., & Myrick, J. G. (2019). Uplifting fear appeals: Considering the role of hope in fear-based persuasive messages. Health communication, 34(4), 463-474.
  • Nathanson, K. N., Wooster, R., & Weber, B. L. (2001). Breast cancer genetics: what we know and what we need. Nature medicine, 7(5), 552.
  • Nicole, G. (2001). The Age of Breast Cancer Awareness: What Is the Effect of Media Coverage? JNCI: Journal of the National Cancer Institute, 93(20), Pages 1520–1522.
  • Nystrom, C. L. (2000). Symbols, thought, and reality: The contributions of Benjamin Lee Whorf and Susanne K. Langer to media ecology. Atlantic Journal of Communication, 8(1), 8-33.
  • Oluwatosin, O. A., & Oladepo, O. (2006). Knowledge of breast cancer and its early detection measures among rural women in Akinyele Local Government Area, Ibadan, Nigeria. BMC cancer, 6(1), 271.
  • Raza, S. H., Hasnain, A., & Khan, S. W. (2018). Cross-cultural evaluation of the mediation of attitudes in relationship of cultural values and behavioral reactions toward web-based advertising. South Asian Journal of Management Sciences, 12(1), 1-24.
  • Raza, S. H., Bakar, H. A., & Mohamad, B. (2018). Advertising appeals and Malaysian culture norms: Scale content validation. Journal of Asian Pacific Communication, 28(1), 61-82.
  • Raza, S.H., Abu Bakar, H. and Mohamad, B. (2019), "The effects of advertising appeals on consumers’ behavioural intention towards global brands: The mediating role of attitude and the moderating role of uncertainty avoidance", Journal of Islamic Marketing, Vol. 11 No. 2, pp. 440-460. https://doi.org/10.1108/JIMA-11-2017-0134
  • Raza, S. H., Iftikhar, M., Mohamad, B., PembecioÄŸlu, N., & Altaf, M. (2020). Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration. SAGE Open. https://doi.org/10.1177/2158244020929301
  • Reichling, M. J. (1993). Susanne Langer's Theory of Symbolism: An Analysis and Extension. Philosophy of Music Education Review, 3-17.
  • Ruiter, R. A., Kok, G., Verplanken, B., & Brug, J. (2001). Evoked fear and effects of appeals on attitudes to performing breast self-examination: An information-processing perspective. Health Education Research, 16(3), 307-319.
  • Sheehan, K.B., Berg, T (2018) Thinking pink? Consumer reactions to pink ribbons and vague messages in advertising, Journal of Marketing Communications, 24(5), 469-485.
  • Siegel, M. (1998). Mass media antismoking campaigns: a powerful tool for health promotion. Annals of internal medicine, 129(2), 128-132.
  • Smith, S. W., Hamel, L. M., Kotowski, M. R., Nazione, S., Laplante, C., Atkin, C. K., Stohl, C., ... Skubisz, C. (2010). Action tendency emotions evoked by memorable breast cancer messages and their association with prevention and detection behaviors. Health communication, 25(8), 737-46.
  • Soames Job, R. F. (1988). Effective and ineffective use of fear in health promotion campaigns. American journal of public health, 78(2), 163-167.
  • Sohail, S., & Alam, S. N. (2007). Breast cancer in pakistan-awareness and early detection.
  • Sharma, A. 2003, "Portrayal of Women in Mass Media", International Research Journal in Communication and Media, vol. 51.
  • Watson,B., Tay,R.(2007), “Transportation Research Part F: Traffic Psychology and Behaviour”
  • Wells, W., Burnett, J., Moriarty, S. E., Pearce, R. C., & Pearce, C. (1989). Advertising: Principles and practice (p. 10). Englewood Cliffs, NJ: Prentice Hall.
  • WHO, (2010)? Health Profile of Pakistan.Http://www.worldlifeexpectancy.com/country-health- profile/Pakistan.
  • Williams-Jones, B. (2006). ‘Be ready against cancer, now’: direct-to-consumer advertising for genetic testing. New Genetics and Society, 25(01), 89-107.
  • Williams, P. (2000). The impact of emotional advertising appeals on consumer implicit and explicit memory: an accessibility/diagnosticity perspective. Online. May.
  • Witte, K., & Allen, M. (2000). A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns. Health Education & Behavior, 27(5), 591–615.

References

  • Adekoya, O. A. (2011). The Impact of Advertising on Sales Volume of a Product: A case of Starcomms Plc, Nigeria.
  • Ahuja, S., & Chakrabarti, N. (2009). To determine the level of knowledge regarding breast cancer and to increase awareness about breast cancer screening practices among a group of women in a tertiary care hospital in Mumbai, India. Internet Public Health, 1(1).
  • Badar, F., Moid, I., Waheed, F., Zaidi, A., Naqvi, B., & Yunus, S. (2005). Variables associated with recurrence in breast cancer patients-the Shaukat Khanum Memorial Experience. Asian Pac J Cancer Prev, 6, 54-57.
  • Berger, A. A. (1989). Signs in contemporary culture: An introduction to semiotics. Sheffield Publishing Company.
  • Bezjian-Avery, A., Calder, B., & Iacobucci, D. (1998). New media interactive advertising vs. traditional advertising. Journal of advertising research, 38, 23-32.
  • Bezuidenhout, I. (1998). A Discursive-Semiotic Approach to Translating Cultural Aspects in Persuasive Advertisements. Retrieved April 17th, 2018 from http://ilze.org/semio/001.htm
  • Bradley, S. (2016). An Introduction to Semiotics — Signifier and Signified. Retrieved May 4th, 2019 from https://vanseodesign.com/web-design/semiotics-signifier-signified/
  • Champion, C., Berry, T. R., Kingsley, B., & Spence, J. C. (2016). Pink ribbons and red dresses: a mixed methods content analysis of media coverage of breast cancer and heart disease. Health communication, 31(10), 1242-1249.
  • Chandler, D. (2001). Semiotics for Beginners. Retrieved April 19, 2019 from http://www.aber.ac.uk/media/Documents/S4B/sem10.html
  • Christina, S. (2016), “Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking.” 33(1), 39-71.
  • Correa, Deodrin Maria. (2011). The Construction of gender identity in India through television advertisements: A semiotic analysis.
  • Culler, J. D. (1986). Ferdinand de Saussure. Cornell University Press.
  • Cynthia, M. (2002) Messages of Hope: Health Communication Strategies That Address Barriers Preventing Black Women from Screening for Breast Cancer. 32(5), 489-505. Retrieved April 23rd , 2019 from https://www.jstor.org/stable/3180949
  • Damron, D. M. (2017). BLACK WOMEN’S PERSPECTIVES ON BREAST CANCER DETECTION MESSAGING.
  • Dandash, K. F., & Al-Mohaimeed, A. (2007). Knowledge, attitudes, and practices surrounding breast cancer and screening in female teachers of Buraidah, Saudi Arabia. International journal of health sciences, 1(1), 61.
  • Degner, L. F., Kristjanson, L. J., Bowman, D., Sloan, J. A., Carriere, K. C., O'neil, J., ... & Mueller, B. (1997). Information needs and decisional preferences in women with breast cancer. Jama, 277(18), 1485-1492.
  • Dobrenova, F. V., Grabner-Kräuter, S., Diehl, S., & Terlutter, R. (2017). Salient appeals in advertising promoting breast self-examination and mammography examination. In Advances in advertising research VIII (pp. 253-267). Springer Gabler, Wiesbaden.
  • Dyer, G. (1982). Advertising as communication,page 284. Retrieved April 7th, 2019 from https://www.taylorfrancis.com/books/9780203158340
  • El-Shinawi, M., Youssef, A., Alsara, M., Aly, M. K., Mostafa, M., Yehia, A., ... & Mohamed, M. M. (2013). Assessing the level of breast cancer awareness among recently diagnosed patients in Ain Shams University Hospital. The Breast, 22(6), 1210-1214.
  • Essays, UK. (2018). Effect of negative emotional advertising appeals. Retrieved April 19th , 2019 from https://www.ukessays.com/essays/marketing/effect-of-negative-emotional- advertising-appeals- marketing-essay.php?vref=1
  • Frisby, C. M. (2006). A matter of life and death: Effects of emotional message strategies on African American women’s attitudes about preventative breast cancer screenings. Journal of Black Studies, 37(1), 103- 126.
  • Gaurav’s. & Nity (2017). ROLE AND IMPACT OF MEDIA ON SOCIETY: A SOCIOLOGICAL APPROACH WITH RESPECT TO DEMONETISATION (5).
  • Gill, R., & Gill, R. M. (2007). Gender and the Media. Polity.
  • Hakim, A.A. 1998, Socio-cultural, Religious, and Political Aspects of the Status of Women in Pakistan, The Pakistan Development Review, vol. 37, no. 4, pp. 727-746.
  • Han, S. P., & Shavitt, S. (1994). Persuasion and culture: Advertising appeals in individualistic and collectivistic societies. Journal of experimental social psychology, 30(4), 326-350.
  • Harrison, K., & Fredrickson, B. L. (2003). Women's sports media, self-objectification, and mental health in black and white adolescent females. Journal of Communication, 53(2), 216-232.
  • Hillebrand, F. V. (1962). Susanne K. Langer's General Theory of Art.
  • Jessica, G. (2017). Identification and Emotions Experienced after a Celebrity Cancer Death Shape Information Sharing and Prosocial Behavior. Journal of Health Communication 22(6), 515-522.
  • Johar, J. S., & Sirgy, M. J. (1991). Value-expressive versus utilitarian advertising appeals: When and why to use which appeal. Journal of advertising, 20(3), 23-33.
  • Jones, S. C., & Owen, N. (2006). Using fear appeals to promote cancer screening—are we scaring the wrong people? International Journal of Nonprofit and Voluntary Sector Marketing, 11(2), 93-103.
  • Jovanović, P., Vlastelica, T., & Kostić, S. C. (2017). Impact of advertising appeals on purchase intention. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 21(81), 35-45.
  • Kelsey, J. L., Gammon, M. D., & John, E. M. (1993). Reproductive factors and breast cancer. Epidemiologic reviews, 15(1), 36.
  • Langer, S. K. (1937). An Introduction to Symbolic Logic. New York: Dover. Retrieved April 20th ,2019 fromhttps://www.academia.edu/13132663/The_body_of_Susanne_K_Langers_Mind
  • Langer, S. K. (2009). Philosophy in a new key: A study in the symbolism of reason, rite, and art. Harvard University Press.
  • Lester, P. M. (2006). Syntactic theory of visual communication. Retrieved December, 3, 2010.
  • Lin, L. Y. (2011). The impact of advertising appeals and advertising spokespersons on advertising attitudes and purchase intentions. African Journal of Business Management, 5(21), 8446-8457.
  • Loh, S. Y., & Chew, S. L. (2011). Awareness and practice of breast self-examination among Malaysian women with breast cancer. Asian Pac J Cancer Prev, 12(1), 199-202.
  • Mia, M. S. (2007). Knowledge, Attitude and Practice Regarding Breast Cancer Among Medical Students of Bangladesh: A Protocol Study (Doctoral dissertation, Centre for the Public Health).
  • Morris, C. W. (2014). Writings on the general theory of signs (Vol. 16). Walter de Gruyter. Retrieved May 26th, 2019fromhttps://books.google.com.pk/books?hl=en&lr=&id=Ui5LG5iia0AC&oi=fnd&pg=PR7& dq=Semiotics+C.+Morris,+Signification+and+Significance,+1964.&ots=B7A2qemF3t&sig=NN8lj megJCVnwZsQ5XCQGR_0EVc#v=onepage&q=Semiotics&20C.&20Morris&2C&20Signification &20and&20Significance&2C&201964.&f=false
  • Nabi, R. L. (2015). Emotional flow in persuasive health messages. Health communication, 30(2), 114-124.
  • Nabi, R. L. (2016). Laughing in the face of fear (of disease detection): Using humor to promote cancer self- examination behavior. Health communication, 31(7), 873-883.
  • Nabi, R. L., & Myrick, J. G. (2019). Uplifting fear appeals: Considering the role of hope in fear-based persuasive messages. Health communication, 34(4), 463-474.
  • Nathanson, K. N., Wooster, R., & Weber, B. L. (2001). Breast cancer genetics: what we know and what we need. Nature medicine, 7(5), 552.
  • Nicole, G. (2001). The Age of Breast Cancer Awareness: What Is the Effect of Media Coverage? JNCI: Journal of the National Cancer Institute, 93(20), Pages 1520–1522.
  • Nystrom, C. L. (2000). Symbols, thought, and reality: The contributions of Benjamin Lee Whorf and Susanne K. Langer to media ecology. Atlantic Journal of Communication, 8(1), 8-33.
  • Oluwatosin, O. A., & Oladepo, O. (2006). Knowledge of breast cancer and its early detection measures among rural women in Akinyele Local Government Area, Ibadan, Nigeria. BMC cancer, 6(1), 271.
  • Raza, S. H., Hasnain, A., & Khan, S. W. (2018). Cross-cultural evaluation of the mediation of attitudes in relationship of cultural values and behavioral reactions toward web-based advertising. South Asian Journal of Management Sciences, 12(1), 1-24.
  • Raza, S. H., Bakar, H. A., & Mohamad, B. (2018). Advertising appeals and Malaysian culture norms: Scale content validation. Journal of Asian Pacific Communication, 28(1), 61-82.
  • Raza, S.H., Abu Bakar, H. and Mohamad, B. (2019), "The effects of advertising appeals on consumers’ behavioural intention towards global brands: The mediating role of attitude and the moderating role of uncertainty avoidance", Journal of Islamic Marketing, Vol. 11 No. 2, pp. 440-460. https://doi.org/10.1108/JIMA-11-2017-0134
  • Raza, S. H., Iftikhar, M., Mohamad, B., PembecioÄŸlu, N., & Altaf, M. (2020). Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration. SAGE Open. https://doi.org/10.1177/2158244020929301
  • Reichling, M. J. (1993). Susanne Langer's Theory of Symbolism: An Analysis and Extension. Philosophy of Music Education Review, 3-17.
  • Ruiter, R. A., Kok, G., Verplanken, B., & Brug, J. (2001). Evoked fear and effects of appeals on attitudes to performing breast self-examination: An information-processing perspective. Health Education Research, 16(3), 307-319.
  • Sheehan, K.B., Berg, T (2018) Thinking pink? Consumer reactions to pink ribbons and vague messages in advertising, Journal of Marketing Communications, 24(5), 469-485.
  • Siegel, M. (1998). Mass media antismoking campaigns: a powerful tool for health promotion. Annals of internal medicine, 129(2), 128-132.
  • Smith, S. W., Hamel, L. M., Kotowski, M. R., Nazione, S., Laplante, C., Atkin, C. K., Stohl, C., ... Skubisz, C. (2010). Action tendency emotions evoked by memorable breast cancer messages and their association with prevention and detection behaviors. Health communication, 25(8), 737-46.
  • Soames Job, R. F. (1988). Effective and ineffective use of fear in health promotion campaigns. American journal of public health, 78(2), 163-167.
  • Sohail, S., & Alam, S. N. (2007). Breast cancer in pakistan-awareness and early detection.
  • Sharma, A. 2003, "Portrayal of Women in Mass Media", International Research Journal in Communication and Media, vol. 51.
  • Watson,B., Tay,R.(2007), “Transportation Research Part F: Traffic Psychology and Behaviour”
  • Wells, W., Burnett, J., Moriarty, S. E., Pearce, R. C., & Pearce, C. (1989). Advertising: Principles and practice (p. 10). Englewood Cliffs, NJ: Prentice Hall.
  • WHO, (2010)? Health Profile of Pakistan.Http://www.worldlifeexpectancy.com/country-health- profile/Pakistan.
  • Williams-Jones, B. (2006). ‘Be ready against cancer, now’: direct-to-consumer advertising for genetic testing. New Genetics and Society, 25(01), 89-107.
  • Williams, P. (2000). The impact of emotional advertising appeals on consumer implicit and explicit memory: an accessibility/diagnosticity perspective. Online. May.
  • Witte, K., & Allen, M. (2000). A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns. Health Education & Behavior, 27(5), 591–615.

Cite this article

APA

    APA : Iftikhar, M., Mahmood, T., & Asad, A. (2019). The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising. Global Regional Review, IV(I), 480-497. https://doi.org/10.31703/grr.2019(IV-I).52

CHICAGO

    CHICAGO : Iftikhar, Moneeba, Tahir Mahmood, and Afya Asad. 2019. "The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising." Global Regional Review, IV (I): 480-497 doi: 10.31703/grr.2019(IV-I).52

HARVARD

    HARVARD : IFTIKHAR, M., MAHMOOD, T. & ASAD, A. 2019. The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising. Global Regional Review, IV, 480-497.

MHRA

    MHRA : Iftikhar, Moneeba, Tahir Mahmood, and Afya Asad. 2019. "The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising." Global Regional Review, IV: 480-497

MLA

    MLA : Iftikhar, Moneeba, Tahir Mahmood, and Afya Asad. "The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising." Global Regional Review, IV.I (2019): 480-497 Print.

OXFORD

    OXFORD : Iftikhar, Moneeba, Mahmood, Tahir, and Asad, Afya (2019), "The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising", Global Regional Review, IV (I), 480-497

TURABIAN

    TURABIAN : Iftikhar, Moneeba, Tahir Mahmood, and Afya Asad. "The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising." Global Regional Review IV, no. I (2019): 480-497. https://doi.org/10.31703/grr.2019(IV-I).52