EXPOSURE TO SOCIAL MEDIA ADVERTISEMENTS AND YOUTHS RESPONSE

http://dx.doi.org/10.31703/grr.2020(V-III).16      10.31703/grr.2020(V-III).16      Published : Sep 3
Authored by : Ashraf Iqbal , Tanveer Hussain , Rashid Aslam

16 Pages : 144-150

References

  • Ayres, C. (2009). Revenge is best served cold- on YouTube, The Times (London), p.43.
  • Berthon, R., Leyland, F., Pitt, K., & Daniel S. (2012). Marketing meets Web 2.0, social media, and creative consumers; Implications for international marketing strategy, Business Horizons, 55, pp. 261-271.
  • Boyland, E. J., & Whalen, R. (2015). Food advertising to children and its effects on diet: review of recent prevalence and impact data. Pediatric diabetes, 16(5), 331-337.
  • Chan, K., Leung Ng, Y., & Luk, E. K. (2013). Impact of celebrity endorsement in advertising on brand image among Chinese adolescents. Young Consumers, 14(2), 167-179.
  • Chu, S. C. (2011). Viral advertising in social media: Participation in Facebook groups and responses among college-aged users. Journal of interactive advertising, 12(1), 30-43.
  • Dix, S., Ferguson, G., Logan, K., Bright, L. F., & Gangadharbatla, H. (2012). Facebook versus television: advertising value perceptions among females. Journal of Research in Interactive Marketing.
  • Duke, J. C., Lee, Y. O., Kim, A. E., Watson, K. A., Arnold, K. Y., Nonnemaker, J. M., & Porter, L. (2014). Exposure to electronic cigarette television advertisements among youth and young adults. Pediatrics, 134(1), e29-e36.
  • Ertemel, A. V., & Ammoura, A. (2016). The role of social media advertising in consumer buying behavior. International Journal of Commerce and Finance, 2(1), 81-89.
  • Haferkamp, N., & Krämer, N. C. (2011). Social comparison 2.0: Examining the effects of online profiles on social-networking sites. Cyberpsychology, Behavior, and Social Networking, 14(5), 309-314.
  • Hussain, I. (2012). A study to Evaluate the Social Media Trends among University Students. Procedia - Social and Behavioral Sciences 64, pp. 639- 645.
  • Kamal, S., Chu, S. C., & Pedram, M. (2013). Materialism, attitudes, and social media usage and their impact on purchase intention of luxury fashion goods among American and Arab young generations. Journal of Interactive Advertising, 13(1), 27-40.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, Unite! The challengement opportunities of social media. Business Horizons, 53, pp. 59-68.
  • Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of Marketing, 80(1), 7-25.
  • Marris, P., Thornham, S., & Bassett, C. (Eds.). (2000). Media studies: A reader. NYU Press.
  • Mir, I. A. (2012). Consumer attitudinal insights about social media advertising: A South Asian perspective. The Romanian Economic Journal, 15(45), 265-288.
  • O'Keeffe, G. S., & Clarke-Pearson, K. (2011). The impact of social media on children, adolescents, and families. Pediatrics, 127(4), 800-804.
  • Pate, S. S., & Adams, M. (2013). The influence of social networking sites on buying behaviors of millennials. Atlantic Marketing Journal, 2(1), 7.
  • Pelling, E. L., & White, K. M. (2009). The theory of planned behavior applied to young people's use of social networking web sites. CyberPsychology & Behavior, 12(6), 755-759.
  • Rehman, F. U., Ilyas, M., Nawaz, T., & Hyder, S. (2014). How Facebook advertising affects buying behavior of young consumers: The moderating role of gender. Academic Research International, 5(4), 395-404.
  • Smith, P. R., & Zook, Z. (2012). Marketing communications: integrating offline and online with social media/PR Smith & Ze Zook. Philadelphia, PA: Kogan Page.
  • Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson.
  • Van-Tien Dao, W., Nhat Hanh Le, A., Ming-Sung Cheng, J., & Chao Chen, D. (2014). Social media advertising value: The case of transitional economies in Southeast Asia. International Journal of Advertising, 33(2), 271-294.

References

  • Ayres, C. (2009). Revenge is best served cold- on YouTube, The Times (London), p.43.
  • Berthon, R., Leyland, F., Pitt, K., & Daniel S. (2012). Marketing meets Web 2.0, social media, and creative consumers; Implications for international marketing strategy, Business Horizons, 55, pp. 261-271.
  • Boyland, E. J., & Whalen, R. (2015). Food advertising to children and its effects on diet: review of recent prevalence and impact data. Pediatric diabetes, 16(5), 331-337.
  • Chan, K., Leung Ng, Y., & Luk, E. K. (2013). Impact of celebrity endorsement in advertising on brand image among Chinese adolescents. Young Consumers, 14(2), 167-179.
  • Chu, S. C. (2011). Viral advertising in social media: Participation in Facebook groups and responses among college-aged users. Journal of interactive advertising, 12(1), 30-43.
  • Dix, S., Ferguson, G., Logan, K., Bright, L. F., & Gangadharbatla, H. (2012). Facebook versus television: advertising value perceptions among females. Journal of Research in Interactive Marketing.
  • Duke, J. C., Lee, Y. O., Kim, A. E., Watson, K. A., Arnold, K. Y., Nonnemaker, J. M., & Porter, L. (2014). Exposure to electronic cigarette television advertisements among youth and young adults. Pediatrics, 134(1), e29-e36.
  • Ertemel, A. V., & Ammoura, A. (2016). The role of social media advertising in consumer buying behavior. International Journal of Commerce and Finance, 2(1), 81-89.
  • Haferkamp, N., & Krämer, N. C. (2011). Social comparison 2.0: Examining the effects of online profiles on social-networking sites. Cyberpsychology, Behavior, and Social Networking, 14(5), 309-314.
  • Hussain, I. (2012). A study to Evaluate the Social Media Trends among University Students. Procedia - Social and Behavioral Sciences 64, pp. 639- 645.
  • Kamal, S., Chu, S. C., & Pedram, M. (2013). Materialism, attitudes, and social media usage and their impact on purchase intention of luxury fashion goods among American and Arab young generations. Journal of Interactive Advertising, 13(1), 27-40.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, Unite! The challengement opportunities of social media. Business Horizons, 53, pp. 59-68.
  • Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of Marketing, 80(1), 7-25.
  • Marris, P., Thornham, S., & Bassett, C. (Eds.). (2000). Media studies: A reader. NYU Press.
  • Mir, I. A. (2012). Consumer attitudinal insights about social media advertising: A South Asian perspective. The Romanian Economic Journal, 15(45), 265-288.
  • O'Keeffe, G. S., & Clarke-Pearson, K. (2011). The impact of social media on children, adolescents, and families. Pediatrics, 127(4), 800-804.
  • Pate, S. S., & Adams, M. (2013). The influence of social networking sites on buying behaviors of millennials. Atlantic Marketing Journal, 2(1), 7.
  • Pelling, E. L., & White, K. M. (2009). The theory of planned behavior applied to young people's use of social networking web sites. CyberPsychology & Behavior, 12(6), 755-759.
  • Rehman, F. U., Ilyas, M., Nawaz, T., & Hyder, S. (2014). How Facebook advertising affects buying behavior of young consumers: The moderating role of gender. Academic Research International, 5(4), 395-404.
  • Smith, P. R., & Zook, Z. (2012). Marketing communications: integrating offline and online with social media/PR Smith & Ze Zook. Philadelphia, PA: Kogan Page.
  • Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson.
  • Van-Tien Dao, W., Nhat Hanh Le, A., Ming-Sung Cheng, J., & Chao Chen, D. (2014). Social media advertising value: The case of transitional economies in Southeast Asia. International Journal of Advertising, 33(2), 271-294.

Cite this article

APA

CHICAGO

    CHICAGO : Iqbal, Ashraf, Tanveer Hussain, and Rashid Aslam. 2020. "Exposure to Social Media Advertisements and Youth's Response." Global Regional Review, V (III): 144-150 doi: 10.31703/grr.2020(V-III).16

HARVARD

    HARVARD : IQBAL, A., HUSSAIN, T. & ASLAM, R. 2020. Exposure to Social Media Advertisements and Youth's Response. Global Regional Review, V, 144-150.

MHRA

    MHRA : Iqbal, Ashraf, Tanveer Hussain, and Rashid Aslam. 2020. "Exposure to Social Media Advertisements and Youth's Response." Global Regional Review, V: 144-150

MLA

    MLA : Iqbal, Ashraf, Tanveer Hussain, and Rashid Aslam. "Exposure to Social Media Advertisements and Youth's Response." Global Regional Review, V.III (2020): 144-150 Print.

OXFORD

    OXFORD : Iqbal, Ashraf, Hussain, Tanveer, and Aslam, Rashid (2020), "Exposure to Social Media Advertisements and Youth's Response", Global Regional Review, V (III), 144-150

TURABIAN

    TURABIAN : Iqbal, Ashraf, Tanveer Hussain, and Rashid Aslam. "Exposure to Social Media Advertisements and Youth's Response." Global Regional Review V, no. III (2020): 144-150. https://doi.org/10.31703/grr.2020(V-III).16