SOCIAL MARKETING A PATHWAY TO REDUCE THE ECONOMIC BURDEN OF NONCOMMUNICABLE DISEASES IN PAKISTAN

http://dx.doi.org/10.31703/grr.2019(IV-I).47      10.31703/grr.2019(IV-I).47      Published : Mar 1
Authored by : FarooqAhmad , SyedAli RazaHamid , MuhammadNawazQaisar

47 Pages : 435-440

References

  • Achrol, R., & Kotler, P., (2016). Marketing's lost frontier: The poor. Markets, Globalization & Development Review. 1(1).
  • Friedenreich, C. M. (2001). Physical activity and cancer prevention: from observational to intervention research. Cancer Epidemiology and Prevention Biomarkers, 10(4), 287-301.
  • Helliwell, J., Layard, R., & Sachs, J. (2018). World Happiness Report 2018, New York: Sustainable Development Solutions Network.
  • Javed, A.A. (2006). Progress of oncology in Pakistan. Indian J. Med. &Paed. Oncol., 27(3): 54-59.
  • Khan, M. K. N. (2005). Social marketing: Group Dynamics as a Strategic Tool for Social Marketing (Doctoral dissertation, Hamdard university).
  • Khan, M. K. N. (2014). Social Marketing Strategic Tool to Promote Patient Care: Rhetoric and Reality. American Journal of Pharmacological Sciences, 2(5B), 23-24.
  • Krishena A.S & Buib M. (2014). Fear advertisements: influencing consumers to make better health decisions, International Journal of Advertising, 1-16.
  • Lee, I. M. (2003). Physical activity and cancer prevention--data from epidemiologic studies. Medicine and science in sports and exercise, 35(11), 1823-1827.
  • Martínez, M. E. (2005). Primary prevention of colorectal cancer: lifestyle, nutrition, exercise. In Tumor Prevention and Genetics III (pp. 177-211). Springer, Berlin,
  • NCD Risk Factor Collaboration. (2016). Trends in adult body-mass index in 200 countries from 1975 to 2014: a pooled analysis of 1698 population-based measurement studies with 19 2 million participants. The Lancet, 387(10026), 1377-1396.
  • Qaisar, M. N. (2015). Wellness and productivity in public sector organizations of Pakistan (Doctoral dissertation, National University of Modern Languages Islamabad, Pakistan).
  • Sachs, J. D., Layard, R., & Helliwell, J. F. (2018). World happiness report 2018 (No. id: 12761).
  • Samad, A. K. A., Taylor, R. S., Marshall, T., & Chapman, M. A. (2005). A meta-analysis of the association of physical activity with reduced risk of colorectal cancer. Colorectal disease, 7(3), 204-213.
  • Slattery, M. L., Edwards, S. L., Khe-Ni, M. A., Friedman, G. D., & Potter, J. D. (1997). Physical activity and colon cancer: a public health perspective. Annals of epidemiology, 7(2), 137-145.
  • Sugiman, T. (2015). Introduction to Group Dynamics Social Construction Approach to Organizational Development and Community Revitalization. Taos Institute Publications, Kyoto University, Japan /WorldShare Books and © Toshio Sugiman
  • Thune, I. N. G. E. R., & Furberg, A. S. (2001). Physical activity and cancer risk: dose-response and cancer, all sites and site-specific. Medicine and science in sports and exercise, 33(6 Suppl), S530-50.
  • Wiseman, M. (2008). The second world cancer research fund/American institute for cancer research expert report. Food, nutrition, physical activity, and the prevention of cancer: A global perspective: Nutrition society and bapen medical symposium on 'nutrition support in cancer therapy'. Proceedings of the Nutrition Society, 67(3), 253-256.
  • Achrol, R., & Kotler, P., (2016). Marketing's lost frontier: The poor. Markets, Globalization & Development Review. 1(1).
  • Friedenreich, C. M. (2001). Physical activity and cancer prevention: from observational to intervention research. Cancer Epidemiology and Prevention Biomarkers, 10(4), 287-301.
  • Helliwell, J., Layard, R., & Sachs, J. (2018). World Happiness Report 2018, New York: Sustainable Development Solutions Network.
  • Javed, A.A. (2006). Progress of oncology in Pakistan. Indian J. Med. &Paed. Oncol., 27(3): 54-59.
  • Khan, M. K. N. (2005). Social marketing: Group Dynamics as a Strategic Tool for Social Marketing (Doctoral dissertation, Hamdard university).
  • Khan, M. K. N. (2014). Social Marketing Strategic Tool to Promote Patient Care: Rhetoric and Reality. American Journal of Pharmacological Sciences, 2(5B), 23-24.
  • Krishena A.S & Buib M. (2014). Fear advertisements: influencing consumers to make better health decisions, International Journal of Advertising, 1-16.
  • Lee, I. M. (2003). Physical activity and cancer prevention--data from epidemiologic studies. Medicine and science in sports and exercise, 35(11), 1823-1827.
  • Martínez, M. E. (2005). Primary prevention of colorectal cancer: lifestyle, nutrition, exercise. In Tumor Prevention and Genetics III (pp. 177-211). Springer, Berlin,
  • NCD Risk Factor Collaboration. (2016). Trends in adult body-mass index in 200 countries from 1975 to 2014: a pooled analysis of 1698 population-based measurement studies with 19 2 million participants. The Lancet, 387(10026), 1377-1396.
  • Qaisar, M. N. (2015). Wellness and productivity in public sector organizations of Pakistan (Doctoral dissertation, National University of Modern Languages Islamabad, Pakistan).
  • Sachs, J. D., Layard, R., & Helliwell, J. F. (2018). World happiness report 2018 (No. id: 12761).
  • Samad, A. K. A., Taylor, R. S., Marshall, T., & Chapman, M. A. (2005). A meta-analysis of the association of physical activity with reduced risk of colorectal cancer. Colorectal disease, 7(3), 204-213.
  • Slattery, M. L., Edwards, S. L., Khe-Ni, M. A., Friedman, G. D., & Potter, J. D. (1997). Physical activity and colon cancer: a public health perspective. Annals of epidemiology, 7(2), 137-145.
  • Sugiman, T. (2015). Introduction to Group Dynamics Social Construction Approach to Organizational Development and Community Revitalization. Taos Institute Publications, Kyoto University, Japan /WorldShare Books and © Toshio Sugiman
  • Thune, I. N. G. E. R., & Furberg, A. S. (2001). Physical activity and cancer risk: dose-response and cancer, all sites and site-specific. Medicine and science in sports and exercise, 33(6 Suppl), S530-50.
  • Wiseman, M. (2008). The second world cancer research fund/American institute for cancer research expert report. Food, nutrition, physical activity, and the prevention of cancer: A global perspective: Nutrition society and bapen medical symposium on 'nutrition support in cancer therapy'. Proceedings of the Nutrition Society, 67(3), 253-256.

Cite this article

    APA : Ahmad, F., Hamid, S. A. R., & Qaisar, M. N. (2019). Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan. Global Regional Review, IV(I), 435-440. https://doi.org/10.31703/grr.2019(IV-I).47
    CHICAGO : Ahmad, Farooq, Syed Ali Raza Hamid, and Muhammad Nawaz Qaisar. 2019. "Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan." Global Regional Review, IV (I): 435-440 doi: 10.31703/grr.2019(IV-I).47
    HARVARD : AHMAD, F., HAMID, S. A. R. & QAISAR, M. N. 2019. Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan. Global Regional Review, IV, 435-440.
    MHRA : Ahmad, Farooq, Syed Ali Raza Hamid, and Muhammad Nawaz Qaisar. 2019. "Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan." Global Regional Review, IV: 435-440
    MLA : Ahmad, Farooq, Syed Ali Raza Hamid, and Muhammad Nawaz Qaisar. "Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan." Global Regional Review, IV.I (2019): 435-440 Print.
    OXFORD : Ahmad, Farooq, Hamid, Syed Ali Raza, and Qaisar, Muhammad Nawaz (2019), "Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan", Global Regional Review, IV (I), 435-440
    TURABIAN : Ahmad, Farooq, Syed Ali Raza Hamid, and Muhammad Nawaz Qaisar. "Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan." Global Regional Review IV, no. I (2019): 435-440. https://doi.org/10.31703/grr.2019(IV-I).47