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- Altınbaşak, İ., &Yalçın, E. (2010). City image andmuseums: the case of Istanbul.International Journal of Culture, Tourism and Hospitality Research,4(3), 241-251
- Berger, B. K. (2007). Public relations and organizational power.The future of excellence in public relations and communication management: Challenges for the next generation, 221-234
- Blanding, M. (2015). How China is screwing over its poisoned factory worker
- Dozier, D. M., Grunig, L. A., &Grunig, J. E. (2001). Public relations as communication campaign.Public communication campaigns,3, 231-24
- Ferguson, M. A. (2018). Building theory in public relations: Interorganizational relationships as a public relations paradigm.Journal of Public Relations Research,30(4), 164-178
- Fombrun, C. J., Gardberg, N. A., & Barnett, M. L. (2000). Opportunity platforms and safety nets: Corporate citizenship and reputational risk.Business and society review,105(1), 85-10
- Ghosh, R. K. (2010). A survey on sensor localization.Journal of Control Theory and Applications,8(1), 2-11
- Grunig, J. E., & Hung-Baesecke, C. J. F. (2015). The effect of relationships on reputation and reputation on relationships: A cognitive, behavioral study. InPublic Relations As Relationship Management(pp. 95-145). Routledge.
- Grunig, L. A., &Grunig, J. E. (2013). The relationship between public relations and marketing in excellent organizations: evidence from the IABC study. InPublic Relations and Communication Management(pp. 93-118). Routledge.
- Hon, L. C. (1998). Demonstrating effectiveness in public relations: Goals, objectives,and evaluation.Journal of Public Relations Research,10(2), 103-135
- Ledingham, J. A. (2006). Relationship management: A general theory of public relations.Public relations theory II, 465-483
- Richey, L. A. (2011).Brand aid: Shopping well to save the world. U of Minnesota Press.
- Smith, B. G. (2012). Public relations identity and the stakeholder-organization relationship: A revised theoretical position for public relations scholarship.Public Relations Review,38(5), 838-845
- Sriramesh, K., Kim, Y., & Takasaki, M. (1999). Public relations in three Asian cultures: An analysis.Journal of public relations research,11(4), 271-292
Cite this article
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APA : Ahmed, E., & Khan, A. W. (2019). Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan. Global Regional Review, IV(IV), 95-104. https://doi.org/10.31703/grr.2019(IV-IV).11
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CHICAGO : Ahmed, Ejaz, and Abdul Wajid Khan. 2019. "Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan." Global Regional Review, IV (IV): 95-104 doi: 10.31703/grr.2019(IV-IV).11
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HARVARD : AHMED, E. & KHAN, A. W. 2019. Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan. Global Regional Review, IV, 95-104.
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MHRA : Ahmed, Ejaz, and Abdul Wajid Khan. 2019. "Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan." Global Regional Review, IV: 95-104
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MLA : Ahmed, Ejaz, and Abdul Wajid Khan. "Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan." Global Regional Review, IV.IV (2019): 95-104 Print.
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OXFORD : Ahmed, Ejaz and Khan, Abdul Wajid (2019), "Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan", Global Regional Review, IV (IV), 95-104
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TURABIAN : Ahmed, Ejaz, and Abdul Wajid Khan. "Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan." Global Regional Review IV, no. IV (2019): 95-104. https://doi.org/10.31703/grr.2019(IV-IV).11