http://dx.doi.org/10.31703/grr.2020(V-II).05
10.31703/grr.2020(V-II).05
Published : Jun 2020
The Journey of PSL Brand (PSL's Marketing Case Study)
Back in 2014, Najam Sethi was pondering over the dilapidated situation of International cricket in Pakistan. He felt dismayed at the prospects of inviting international players after the country's track record of security and terrorism. Feeling nostalgic about the cricket in Pakistan, Sethi went through the PCB's documents and shockingly discovered that PCB is generating no revenue like it used to do until 2009. He was well aware of the fact cricket is the sport that is Pakistan's blood, and every nook and cranny is yearning for live cricket in Pakistan-comparing it with other countries like India, where IPL generates staggering revenues and proved the bordering country with amazement and thrill every year.
-
PSL, Cricket, Teams,
-
(1) Haider Ali Malik
FAST School of Management, National University of Computer and Emerging Sciences, Islamabad, Pakistan.
(2) Haroon Khan
FAST School of Management, National University of Computer and Emerging Sciences, Islamabad, Pakistan.
(3) Ghazala Haider
Assistant Professor, Faculty of Management Sciences, Gift University, Gujranwala, Punjab, Pakistan.
- Bradri. (2019). All the Brands, Celebrities and Influencers associated with PSL 2019. Retrieved from Bradri: htt ps://bradri.com/blog/list-of-brands-celebrities-psl-2019
- Cricket County. (2012). Pakistan to convince Haroon Lorgat to be consultant for PPL. Retrieved from Cricket County: https://www.cricketcountry.com/news/pakistan-to-convince-haroon-lorgat-to-be-consultant-for-ppl-20763
- Dawn News . (2015, November 15). Arthur, Ford, two Pakistanis on 15-man PSL coaches list. Retrieved from Dawn.om: https://www.dawn.com/news/1219725
- Dawn News. (2017). PSL teams hype up fans on social media. Retrieved from Dawn: https://www.dawn.com/news/1313535
- Farooq, U. (2015). PCB sells five PSL teams for $93m. Retrieved from Espn Cricinfo : https://www.espncricinfo.com/story/_/id/20428548/pcb-sells-five-psl-teams-93m
- Hip in Pakistan. (2018). Blitz Advertising and Techfront secure PSL broadcast rights. Retrieved from HIp: https://www.hipinpakistan.com/news/1156308
- Inside Sport. (2019). Pakistan Super League: franchises set to make profit for first time. Retrieved from Inside Sport: https://www.insidesport.co/pakistan-super-league-franchises-set-to-make-profit-for-first-time
- Propakistani . (2018). PSL 2018 Shows How Popular Online Sports Platforms Have Become in Pakistan. Retrieved from Pro Pakistani : https://propakistani.pk/2018/04/04/cricingif-psl-2018
- PSL t-20. (2015). Top coaches sign up with PSL. Retrieved from PSL T20: https://www.psl-t20.com/news/588
- Saeed, U. (2018). Measuring the impact of sports marketing. Retrieved from Aurora : https://aurora.dawn.com/news/1143001
- Samaa Tv. (2015). PSL signs broadcast production deal with UK-based company. Retrieved from Samaa.tv: https://www.samaa.tv/sports/2015/10/psl-signs-broadcast-production-deal-with-uk-based-company
- twenty20wiki. (2015). HBL becomes title sponsor of Pakistan Super League. Retrieved from twenty20wiki: https://twenty20wiki.com/hbl-becomes-title-sponsor-of-pakistan-super-league/
- Wikipedia. (2019). Pakistan Super League. Retrieved from Wikipedia : https://en.wikipedia.org/wiki/Pakistan_Super_League
- Winter, L. (2019). PSL wages revealed: Who earns the MOST in the Pakistan Super League? Retrieved from Express.co.uk: https://www.express.co.uk/sport/cricket/1087410/PSL-wages-Pakistan-Super-League-2019
Cite this article
-
APA : Malik, H. A., Khan, H., & Haider, G. (2020). The Journey of PSL Brand (PSL's Marketing Case Study). Global Regional Review, V(II), 40-52. https://doi.org/10.31703/grr.2020(V-II).05
-
CHICAGO : Malik, Haider Ali, Haroon Khan, and Ghazala Haider. 2020. "The Journey of PSL Brand (PSL's Marketing Case Study)." Global Regional Review, V (II): 40-52 doi: 10.31703/grr.2020(V-II).05
-
HARVARD : MALIK, H. A., KHAN, H. & HAIDER, G. 2020. The Journey of PSL Brand (PSL's Marketing Case Study). Global Regional Review, V, 40-52.
-
MHRA : Malik, Haider Ali, Haroon Khan, and Ghazala Haider. 2020. "The Journey of PSL Brand (PSL's Marketing Case Study)." Global Regional Review, V: 40-52
-
MLA : Malik, Haider Ali, Haroon Khan, and Ghazala Haider. "The Journey of PSL Brand (PSL's Marketing Case Study)." Global Regional Review, V.II (2020): 40-52 Print.
-
OXFORD : Malik, Haider Ali, Khan, Haroon, and Haider, Ghazala (2020), "The Journey of PSL Brand (PSL's Marketing Case Study)", Global Regional Review, V (II), 40-52
-
TURABIAN : Malik, Haider Ali, Haroon Khan, and Ghazala Haider. "The Journey of PSL Brand (PSL's Marketing Case Study)." Global Regional Review V, no. II (2020): 40-52. https://doi.org/10.31703/grr.2020(V-II).05