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MASS MEDIA AS A SOURCE OF AGRICULTURAL INFORMATION AN OVERVIEW OF LITERATURE

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08 Pages : 58-63

http://dx.doi.org/10.31703/grr.2021(VI-II).08      10.31703/grr.2021(VI-II).08      Published : Jun 2021

Mass Media as a Source of Agricultural Information: An Overview of Literature

Abstract

    This research paper provides a systematic review of published research work by different research scholars regarding the role of communication channels in disseminating agricultural information and the diffusion of agricultural innovations among agriculturists. Findings of review are summarized with the help of reviewing methodology, major findings and implications of earlier published researches. The review depicts that there are significant variations in findings of the relevant researches some certain reasons like geographical, methodological and theoretical perspectives. It is hard to draw any specific conclusion about the role of a different communication channel in the agriculture sector. However, the review has revealed that the different channels of communication have a different role regarding the dissemination of agricultural information and diffusion of innovations amongst farmers.

    Mass Media, Agricultural Information, Adoption of Innovation, Farmers

    (1) Pervaiz Akhter
    Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan.
    (2) Tanveer Hussain
    Assistant Professor, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.
    (3) Hafiz Bilal Ahsan
    Program Producer, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.
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References

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Cite this article

APA

    APA : Akhter, P., Hussain, T., & Ahsan, H. B. (2021). Mass Media as a Source of Agricultural Information: An Overview of Literature. Global Regional Review, VI(II), 58-63. https://doi.org/10.31703/grr.2021(VI-II).08

CHICAGO

    CHICAGO : Akhter, Pervaiz, Tanveer Hussain, and Hafiz Bilal Ahsan. 2021. "Mass Media as a Source of Agricultural Information: An Overview of Literature." Global Regional Review, VI (II): 58-63 doi: 10.31703/grr.2021(VI-II).08

HARVARD

    HARVARD : AKHTER, P., HUSSAIN, T. & AHSAN, H. B. 2021. Mass Media as a Source of Agricultural Information: An Overview of Literature. Global Regional Review, VI, 58-63.

MHRA

    MHRA : Akhter, Pervaiz, Tanveer Hussain, and Hafiz Bilal Ahsan. 2021. "Mass Media as a Source of Agricultural Information: An Overview of Literature." Global Regional Review, VI: 58-63

MLA

    MLA : Akhter, Pervaiz, Tanveer Hussain, and Hafiz Bilal Ahsan. "Mass Media as a Source of Agricultural Information: An Overview of Literature." Global Regional Review, VI.II (2021): 58-63 Print.

OXFORD

    OXFORD : Akhter, Pervaiz, Hussain, Tanveer, and Ahsan, Hafiz Bilal (2021), "Mass Media as a Source of Agricultural Information: An Overview of Literature", Global Regional Review, VI (II), 58-63

TURABIAN

    TURABIAN : Akhter, Pervaiz, Tanveer Hussain, and Hafiz Bilal Ahsan. "Mass Media as a Source of Agricultural Information: An Overview of Literature." Global Regional Review VI, no. II (2021): 58-63. https://doi.org/10.31703/grr.2021(VI-II).08