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INSTAGRAM USAGE AND WATCHING WHAT OTHERS ARE DOINGA CASE STUDY OF LAHORE CITY

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24 Pages : 213-225

http://dx.doi.org/10.31703/grr.2021(VI-II).24      10.31703/grr.2021(VI-II).24      Published : Jun 2021

Instagram Usage and Watching What Others are Doing:A Case Study of Lahore City

Abstract

    Instagram usage and its effects on the self-perception of university students in Lahore were investigated. The effects of its use on the self-perception of university students have been found through quantitative research design using survey method. Multistage sampling was utilized for the selection of the sample. In the first stage, the sample was selected from three universities. In the second stage,departments were selected for each university. In the third stage, the sample was further selected from the education, mass communication,psychology, and computer science departments. The results showed that users visit Instagram more than a few times a day and look at the lives of others through their photos. After comparison, Instagram users become unhappy about their lifestyle and dissatisfied with their bodies. The users do not get relaxed rather frustrated. Users are interested in presenting themselves like celebrities; they use filters and crop their photos to present them beautifully. They also look for the products and procedures to look beautiful and lose weight.

    Social Media, Satisfaction, Self-Comparison, Beauty Ideals

    (1) Saadia Anwar Pasha
    Assistant Professor, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan
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Cite this article

APA

CHICAGO

    CHICAGO : Pasha, Saadia Anwar. 2021. "Instagram Usage and Watching What Others are Doing:A Case Study of Lahore City." Global Regional Review, VI (II): 213-225 doi: 10.31703/grr.2021(VI-II).24

HARVARD

    HARVARD : PASHA, S. A. 2021. Instagram Usage and Watching What Others are Doing:A Case Study of Lahore City. Global Regional Review, VI, 213-225.

MHRA

    MHRA : Pasha, Saadia Anwar. 2021. "Instagram Usage and Watching What Others are Doing:A Case Study of Lahore City." Global Regional Review, VI: 213-225

MLA

    MLA : Pasha, Saadia Anwar. "Instagram Usage and Watching What Others are Doing:A Case Study of Lahore City." Global Regional Review, VI.II (2021): 213-225 Print.

OXFORD

    OXFORD : Pasha, Saadia Anwar (2021), "Instagram Usage and Watching What Others are Doing:A Case Study of Lahore City", Global Regional Review, VI (II), 213-225

TURABIAN