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IMPACT OF SOCIO RELIGIOUS PROGRAMS ON VIEWERS A CASE STUDY OF QUTAB ONLINE

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18 Pages : 153-159

http://dx.doi.org/10.31703/grr.2021(VI-II).18      10.31703/grr.2021(VI-II).18      Published : Jun 2021

Impact of Socio Religious Programs on Viewers: A Case Study of Qutab Online

Abstract

    The media has a significant impact and influence on society, as well as on its thinking and behavioral elements, among other things. Around the globe, television has long served as a primary means of receiving and disseminating information. Television program shave a direct influence on our behavior, perceptions, and perspectives. Over the years in Pakistan, religious programs have grown in popularity and their impact on the people is undeniable. The purpose of the study was to analyze the impact socio religious programs on viewer. The researcher explored the impact of religious program 'Qutab online' on viewer's perceptions and attitudes towards religion.The objective of the study was to analyze the level of awareness among the viewers about the religion after watching Qutab Online. To reach the objectives, quantitative methodology was applied. 200 respondents from Lahore participated in the survey from age 15-64. the findings of the study indicated that Qutab online is influencing the mindset of the people regarding religious beliefs and also creating awareness regarding religion.

    Mass Media, Television Channels, Religious Programs, Impact, Viewers

    (1) Rao Shahid Mahmood
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Arsha Saleem Meer
    Lecturer, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan/PhD Scholar, CMCS, University of Gujrat, Punjab, Pakistan.
    (3) Irem Sultana
    Assistant Professor, Department of Mass Communication, Government College University Faisalabad, Punjab, Pakistan.
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Cite this article

APA

    APA : Mahmood, R. S., Meer, A. S., & Sultana, I. (2021). Impact of Socio Religious Programs on Viewers: A Case Study of Qutab Online. Global Regional Review, VI(II), 153-159. https://doi.org/10.31703/grr.2021(VI-II).18

CHICAGO

    CHICAGO : Mahmood, Rao Shahid, Arsha Saleem Meer, and Irem Sultana. 2021. "Impact of Socio Religious Programs on Viewers: A Case Study of Qutab Online." Global Regional Review, VI (II): 153-159 doi: 10.31703/grr.2021(VI-II).18

HARVARD

    HARVARD : MAHMOOD, R. S., MEER, A. S. & SULTANA, I. 2021. Impact of Socio Religious Programs on Viewers: A Case Study of Qutab Online. Global Regional Review, VI, 153-159.

MHRA

    MHRA : Mahmood, Rao Shahid, Arsha Saleem Meer, and Irem Sultana. 2021. "Impact of Socio Religious Programs on Viewers: A Case Study of Qutab Online." Global Regional Review, VI: 153-159

MLA

    MLA : Mahmood, Rao Shahid, Arsha Saleem Meer, and Irem Sultana. "Impact of Socio Religious Programs on Viewers: A Case Study of Qutab Online." Global Regional Review, VI.II (2021): 153-159 Print.

OXFORD

    OXFORD : Mahmood, Rao Shahid, Meer, Arsha Saleem, and Sultana, Irem (2021), "Impact of Socio Religious Programs on Viewers: A Case Study of Qutab Online", Global Regional Review, VI (II), 153-159

TURABIAN

    TURABIAN : Mahmood, Rao Shahid, Arsha Saleem Meer, and Irem Sultana. "Impact of Socio Religious Programs on Viewers: A Case Study of Qutab Online." Global Regional Review VI, no. II (2021): 153-159. https://doi.org/10.31703/grr.2021(VI-II).18