This research study aimed to understand the impact of Instagram usage on the psychological well-being and body image of female university students. In this study, a survey questionnaire was used for data. A sample of 150 female university students was selected through convenience sampling from the University of Management and Technology. The sample was equally divided among three academic programs offered in UMT e.g., BS, MA and MPhil. Moreover, cultivation theory was employed to provide a theoretical framework for a better understanding of the phenomenon and to explain the results.Findings suggested that the use of Instagram is the major cause of serious psychological issues in female university students and increased dissatisfaction among the female students regarding their own bodies. However, findings further suggest that the impact of Instagram was higher among those who spend more time on social media.
Keywords : Well-being, Instagram, Psychological Disorder, Cultivation Theory
Authored by :
(1) Noor Ul Ain Nasir
Lecturer in School of Media and Communication Studies, University of UMT, Lahore, Punjab, Pakistan.
(2) Aleena Ayub
BS Scholar, School of Media and Communication Studies, University of UMT, Lahore, Punjab, Pakistan.
(3) Muhammad Sumair Ahmad
Lecturer in School of Media and Communication Studies, University of UMT, Lahore, Punjab, Pakistan.
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