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A GENRE BASED STUDY OF SELECTED DENTAL BROCHURES IN PAKISTAN

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17 Pages : 154-164

http://dx.doi.org/10.31703/grr.2021(VI-I).17      10.31703/grr.2021(VI-I).17      Published : Mar 2021

A Genre Based Study of Selected Dental Brochures in Pakistan

Abstract

    This research aims to find out how dental brochures in Pakistan are designed to advertise and sell dental products. Bhatia's (1993) model of sales promotion letters is used to analyze the structure of the selected dental brochures. This study is qualitative that focuses on the structure of the dental brochures in Pakistan. The purpose of this research was to find out if the dental brochure designers in Pakistan are following the defined moves of sales promotion letter. Hence, by applying Bhatia's (1993) model of sales promotion, the results showed that dental brochure designers in Pakistan focus on the communicative purposes defined by Bhatia. Moreover, after analyzing the structure, it is revealed that the dental brochures follow move 5 and move 2 more than other moves as move 5 is followed by almost all of the brochures while move 2 is followed by 83% of the brochures. However, move 3, Move 6, and Move 7 cannot be found in any brochure. This reveals the structural pattern of the dental brochures.

    Brochures, Dental Brochures, Genre Analysis, Bhatia's Model

    (1) Maryam Dua e Fatima
    Research Scholar, Department of English, The Women University Multan, Punjab, Pakistan.
    (2) Mamona Yasmin Khan
    Assistant Professor, Department of English, The Women University Multan, Punjab, Pakistan.
    (3) Masroor Sibtain
    Assistant Professor Department of English, Government Graduate College of Science, Multan, Punjab, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Fatima, Maryam Dua e, Mamona Yasmin Khan, and Masroor Sibtain. 2021. "A Genre Based Study of Selected Dental Brochures in Pakistan." Global Regional Review, VI (I): 154-164 doi: 10.31703/grr.2021(VI-I).17

HARVARD

    HARVARD : FATIMA, M. D. E., KHAN, M. Y. & SIBTAIN, M. 2021. A Genre Based Study of Selected Dental Brochures in Pakistan. Global Regional Review, VI, 154-164.

MHRA

    MHRA : Fatima, Maryam Dua e, Mamona Yasmin Khan, and Masroor Sibtain. 2021. "A Genre Based Study of Selected Dental Brochures in Pakistan." Global Regional Review, VI: 154-164

MLA

    MLA : Fatima, Maryam Dua e, Mamona Yasmin Khan, and Masroor Sibtain. "A Genre Based Study of Selected Dental Brochures in Pakistan." Global Regional Review, VI.I (2021): 154-164 Print.

OXFORD

    OXFORD : Fatima, Maryam Dua e, Khan, Mamona Yasmin, and Sibtain, Masroor (2021), "A Genre Based Study of Selected Dental Brochures in Pakistan", Global Regional Review, VI (I), 154-164

TURABIAN

    TURABIAN : Fatima, Maryam Dua e, Mamona Yasmin Khan, and Masroor Sibtain. "A Genre Based Study of Selected Dental Brochures in Pakistan." Global Regional Review VI, no. I (2021): 154-164. https://doi.org/10.31703/grr.2021(VI-I).17