Global Regional Review

Abstract

This study examines what role non-journalistic business conglomerates play in the Pakistani journalism industry. 56 experienced journalists were interviewed, and the data is analyzed by using Qualitative method of Grounded Theory (GT) methodology to generate codes/themes. The use of grounded theory is not very common in mass communication research. Results of this research show that non-journalistic business entities critically influenced journalism in Pakistan by investing a huge amount of money. They own media organizations and develop editorial policies that protect their business interests. They adopted a ridiculous approach by promoting several persons as journalists who have no journalism experience. Such "journalists" have been playing a crucial role in changing the landscape of the Pakistani media.

Authors

1-Haseeb Ur Rehman Warrich
Assistant Professor, Department of Arts & Media, Foundation University, Islamabad, Pakistan.

2-Muhammad Ashfaq
Assistant Professor, Department of Arts & Media, Foundation University, Islamabad, Pakistan.

3-Shams Ur Rehma
Lecturer, Media & Communication Studies, Karakoram International University, Gilgit, Pakistan.

Keywords

Media Landscape, Conglomerates, Grounded Theory, Media Ownership, Qualitative Research

Page Nos

151-159

Volume & Issue

V - I