http://dx.doi.org/10.31703/grr.2019(IV-II).39
10.31703/grr.2019(IV-II).39
Published : Jun 2019
Children, Gender and Television: An Analysis of Heavy Viewers Behaviour Regarding Gender-specific Roles and Characteristics
Media is an important force that endeavours to shape the impressionable minds of children. Cartoon animationprogrammes have a great influence on the behaviour of children as they prefer to watch cartoon programmes ratherthan doing any other physical activity. In this context, the current research seeks to explore the behaviour of heavy viewers regardinggender-specific roles and characteristics. The researcher has employed survey method to collect the data and 1528 respondents in theage group 8-13 years have been selected for this research. The findings of study suggest that heavy viewers of cartoon programmeshave a more stereotypical approach regarding gender-specific roles and characteristics. They more significantly assign the roles ofdoing household chores, nurturing children, and the traits of being beautiful, submissive, and failing frequently to female membersof the family as compared to male members. The study provides valuable insight into the impact of cartoon programmes on thecharacteristics and gender roles socialization of heavy viewers.
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Television, Cartoon Programmes, Gender-specific Behaviour, Heavy Viewers, Survey
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(1) Beenish Zaheen
Lecturer,Department of Mass Communication, The Women University Multan, Punjab, Pakistan.
(2) Muhammad Ashraf Khan
Professor,Department of Communication Studies,Bahauddin Zakariya University Multan, Punjab, Pakistan.
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Cite this article
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APA : Zaheen, B., & Khan, M. A. (2019). Children, Gender and Television: An Analysis of Heavy Viewers Behaviour Regarding Gender-specific Roles and Characteristics. Global Regional Review, IV(II), 364-374. https://doi.org/10.31703/grr.2019(IV-II).39
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CHICAGO : Zaheen, Beenish, and Muhammad Ashraf Khan. 2019. "Children, Gender and Television: An Analysis of Heavy Viewers Behaviour Regarding Gender-specific Roles and Characteristics." Global Regional Review, IV (II): 364-374 doi: 10.31703/grr.2019(IV-II).39
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HARVARD : ZAHEEN, B. & KHAN, M. A. 2019. Children, Gender and Television: An Analysis of Heavy Viewers Behaviour Regarding Gender-specific Roles and Characteristics. Global Regional Review, IV, 364-374.
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MHRA : Zaheen, Beenish, and Muhammad Ashraf Khan. 2019. "Children, Gender and Television: An Analysis of Heavy Viewers Behaviour Regarding Gender-specific Roles and Characteristics." Global Regional Review, IV: 364-374
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MLA : Zaheen, Beenish, and Muhammad Ashraf Khan. "Children, Gender and Television: An Analysis of Heavy Viewers Behaviour Regarding Gender-specific Roles and Characteristics." Global Regional Review, IV.II (2019): 364-374 Print.
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OXFORD : Zaheen, Beenish and Khan, Muhammad Ashraf (2019), "Children, Gender and Television: An Analysis of Heavy Viewers Behaviour Regarding Gender-specific Roles and Characteristics", Global Regional Review, IV (II), 364-374
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TURABIAN : Zaheen, Beenish, and Muhammad Ashraf Khan. "Children, Gender and Television: An Analysis of Heavy Viewers Behaviour Regarding Gender-specific Roles and Characteristics." Global Regional Review IV, no. II (2019): 364-374. https://doi.org/10.31703/grr.2019(IV-II).39