ARTICLE

ANALYZING WRITING NEEDS OF MBA STUDENTS A CASE STUDY OF IIUI

  1. HOME
  2. ARTICLE

42 Pages : 382-389

http://dx.doi.org/10.31703/grr.2019(IV-III).42      10.31703/grr.2019(IV-III).42      Published : Sep 2019

Analyzing Writing Needs of MBA Students: A Case Study of IIUI

Abstract

    This research aims to analyze written skills of students enrolled in Business Communication course by conducting a Needs Analysis survey. While focusing on the necessities, lacks and wants of learners, the current language proficiency of students was matched with the target level needed in business organizations. For this purpose, a needs analysis based on the target situation needs analysis model provided by Hutchinson and Waters (1987) was conducted. Two questionnaires were designed to collect data from learners and prospective business employers. Moreover, faculty members were interviewed to get an enriched data. A quantitative data was qualitatively analyzed to reveal that needs analysis is a neglected aspect of curriculum development in Pakistan and that the needs of students are not considered. Moreover, the written skills are being focused, but the current proficiency level of the learners does not match the target situation needs.

    Needs Analysis, Target Needs, Business Communication, Writing Skills

    (1) Lubna Umar
    Lecturer, Department of English Language and Applied Linguistics,Allama Iqbal Open University Islamabad, Pakistan.
    (2) Umaima Kamran
    Assistant Professor,Department of English,Quaid-I-Azam University Islamabad, Pakistan.
    (3) Saira Maqbool
    Assistant Professor, Department of English Language and Applied Linguistics,Allama Iqbal Open Universit,y Islamabad, Pakistan.
Fulltext PDF

References

  • Abrar-ul-Hassan, S. (2010). Towards authentic needs analysis practice: Issues and implications. 44 Annual TESOL Convention and Exhibit. Boston: MA.
  • Allwright, R. L. (1982). Perceiving and pursuing learner's needs. Oxford: Modern English.
  • Basturkmen, H. (2006). Ideas and Option in English for Specific Purposes. New York: Routledge.
  • Bowers, R. (1980). The individual Learner in the general class. London: OUP.
  • Brumfit, C. (1979). Commonsense about ESP (Vol. Problems and Principle in English Teaching). (Holden, Ed.) Oxford: Pergamon Press.
  • Cohen, L., Mannion, L., & Morrison, K. (2000). Research Methods in Education. London: Routledge.
  • Frodesen, J. (1995). Negotiating the Syllabus in Graduate ESL Courses: A Learning-Centered Interactive Approach to ESL Writing Course. Norwood, NJ: Ablex Publishing. .
  • Hassan, S. A. (2012). IATEFL, 4-11.
  • Henderson, S. (2000). Follow your bliss. Journal of Counseling & Development, 305-315.
  • Howoritz, D. (1986). What Professors Actually Require: Academic Tasks for the ESL Classroom. TESOL Quarterly. 20. 10.2307/3586294. .
  • Hutchinson, T., & Waters, A. (1987). English for specific purposes: A learning centered approach. Cambridge: Cambridge University Press.
  • Hutchinson, T., Waters, A., & Breen, M. (1979). An English Language Curriculum for Technical Students. Practical Papersin English Language Education.
  • Johns, A. (1991). English for specific purposes: Its history and contribution. In M. Celce-Murcia, Teaching English as a second or foreign language. Boston: Heinle & Heinle.
  • Johns, A. M. (1981). Necessary English: A Faculty Survey. Retrieved from https://onlinelibrary.wiley. com/doi/abs/10.2307/3586373.
  • Johns, S., & Dudley-Evans. (1998). Developments in English for specific purposes: A multi-disciplinary approach. Cambridge: Cambridge University Press.
  • Jordan, R. R. (1997). English for academic purposes: A guide and resource book for teachers. Cambridge : Cambridge University Press.
  • Long, M. H. (2005). Second Language Needs Analysis. Cambridge: Cambridge University Press.
  • McDonough, J. (1984). ESP in Perspective : A Practical guide. London: Hazel Watson and Viney Limited
  • Richard, Platt, & Platt. (1992). Dictionary of Language Teaching and Applied Linguistics. Malaysia: Longman.
  • Richards, J. C., & Renandya, W. A. (2002). A Methodology inLanguage Teaching: An Anthology of Current Practice. Cambridge: Cambridge University Press.
  • Richteric, R., & Chancerel , J. L. (1980). Identifying the needs of Adults Learning a Foreign Language. London, : Pergamon.
  • Robinson, P. (1980). ESP: The current position. Oxford: Pergamon.
  • Ronald, M., & Mountford, A. (1979). English for specific purposes. London: Longman.
  • Sapsford, R. (2007). What is survey research? . In Survey Research (pp. 2-12). London: SAGE Publications.
  • Smeltzer, L. R., & Leonard , D. J. (1986). Larry R.How Business Communication Needs Differ Among Professions. The Bulletin of the Association for Business Communication, 49.
  • Strevens, P. (1971). Alternatives of Daffodils. Reports and Papers no. 7 (q.v.).
  • Strevens, P. (1977). Special purpose language Learning: A Perspective . Language teaching and linguistics, Abstract.
  • Strevens, P. (1979). Difference in Teaching for different circumstances, or the teacher as a chameleon. In C. A. Yorio, K.
  • Perkins, & J. schachter, The learners in Focus teachers of English to speakers of other languages. Washington DC: TESOL.
  • Swales, J. (1988). Episodes in ESP. Prentice Hall: UP Cambridge
  • Swales, J. (1990). Genre analysis: English in academic and research settings . London: Cambridge University Press.
  • Tahir, A. (2004). Business English : Role and Implications in Pak. In S. Mansoor, S. Meraj, & T. Aliya, Language Policy, Planning and Practice. Karachi: OUP.
  • Tarone, E. (1989). Focus on the Language Learner . Oxford: Oxford University Press .
  • Whitehead, D., & Whitehead, G. (1993). English for Business. Oxford: Made Simple Books.
  • Widdowson, H. G. (1983). Learning Purpose and Language Use. Oxford: OUP.
  • Widdowson, H. G. (1992). Teaching Language as Communication. Oxford: OUP.

Cite this article

APA

CHICAGO

    CHICAGO : Umar, Lubna, Umaima Kamran, and Saira Maqbool. 2019. "Analyzing Writing Needs of MBA Students: A Case Study of IIUI." Global Regional Review, IV (III): 382-389 doi: 10.31703/grr.2019(IV-III).42

HARVARD

    HARVARD : UMAR, L., KAMRAN, U. & MAQBOOL, S. 2019. Analyzing Writing Needs of MBA Students: A Case Study of IIUI. Global Regional Review, IV, 382-389.

MHRA

    MHRA : Umar, Lubna, Umaima Kamran, and Saira Maqbool. 2019. "Analyzing Writing Needs of MBA Students: A Case Study of IIUI." Global Regional Review, IV: 382-389

MLA

    MLA : Umar, Lubna, Umaima Kamran, and Saira Maqbool. "Analyzing Writing Needs of MBA Students: A Case Study of IIUI." Global Regional Review, IV.III (2019): 382-389 Print.

OXFORD

    OXFORD : Umar, Lubna, Kamran, Umaima, and Maqbool, Saira (2019), "Analyzing Writing Needs of MBA Students: A Case Study of IIUI", Global Regional Review, IV (III), 382-389

TURABIAN

    TURABIAN : Umar, Lubna, Umaima Kamran, and Saira Maqbool. "Analyzing Writing Needs of MBA Students: A Case Study of IIUI." Global Regional Review IV, no. III (2019): 382-389. https://doi.org/10.31703/grr.2019(IV-III).42