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THE USE OF ADVERTISING APPEALS AND WOMEN DELINEATION IN BREAST CANCER RELATED WEB ADVERTISEMENTS A SEMIOTIC ANALYSIS OF WESTERN AND EASTERN ADVERTISING

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52 Pages : 480-497

http://dx.doi.org/10.31703/grr.2019(IV-I).52      10.31703/grr.2019(IV-I).52      Published : Mar 2019

The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising

Abstract

    This study explores the use of various advertisements and representation of women role in web-based Breast Cancer related advertisements that appeared online, were observed on Google images for three months on weekly basis. Systematic sampling technique was used to gather the sample for the analysis. Signs and symbols are involved in creating the meanings and advertising creates to use of these signs to convey the desired intended messages. This study used semiotics as a method for analyzing various appeals and depiction of females in these breast cancer related web advertisements (BCAds). This research serves as a reagent by building a knowledge base and raising awareness regarding breast cancer related advertisements to develop a persuasive message in order to influence the female in the detection of cancer. This study will be significant for policy makers and health communicators in developing effective public services messages to understand the power of signs and symbols.

    Web Based Advertisements, Breast Cancer, Advertising Appeals, Semiotic Analysis

    (1) Moneeba Iftikhar
    Lecturer, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
    (2) Tahir Mahmood
    Assistant Professor, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (3) Afya Asad
    MS Scholar, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Iftikhar, M., Mahmood, T., & Asad, A. (2019). The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising. Global Regional Review, IV(I), 480-497. https://doi.org/10.31703/grr.2019(IV-I).52

CHICAGO

    CHICAGO : Iftikhar, Moneeba, Tahir Mahmood, and Afya Asad. 2019. "The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising." Global Regional Review, IV (I): 480-497 doi: 10.31703/grr.2019(IV-I).52

HARVARD

    HARVARD : IFTIKHAR, M., MAHMOOD, T. & ASAD, A. 2019. The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising. Global Regional Review, IV, 480-497.

MHRA

    MHRA : Iftikhar, Moneeba, Tahir Mahmood, and Afya Asad. 2019. "The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising." Global Regional Review, IV: 480-497

MLA

    MLA : Iftikhar, Moneeba, Tahir Mahmood, and Afya Asad. "The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising." Global Regional Review, IV.I (2019): 480-497 Print.

OXFORD

    OXFORD : Iftikhar, Moneeba, Mahmood, Tahir, and Asad, Afya (2019), "The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising", Global Regional Review, IV (I), 480-497

TURABIAN

    TURABIAN : Iftikhar, Moneeba, Tahir Mahmood, and Afya Asad. "The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising." Global Regional Review IV, no. I (2019): 480-497. https://doi.org/10.31703/grr.2019(IV-I).52