Mass media is considered to be one of the important agents for the enlightenment of the audience towards better living. Media consumption has taken new trends due to availability of multi-channelled cable television on a large scale. It was hypothesized that the increase in media consumption might have enhanced the political maturity of viewers and make them more productive for society. For data collection through a survey questionnaire, multistage cluster sampling technique was used. Results of the study confirmed the fact that cable TV played a positive role in enhancing the political knowledge of youth. Moreover, the youth of cable TV areas was found to be more mature politically as compared to the youth of noncable TV areas. The study concluded that if more number of options is available in terms of different forms of media or as numerous TV channels, selective exposure becomes very hard and "enhancement in knowledge" is the ultimate result of this phenomenon, hence bringing up the betterment in political maturity of the people.