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SOCIAL MARKETING A PATHWAY TO REDUCE THE ECONOMIC BURDEN OF NONCOMMUNICABLE DISEASES IN PAKISTAN

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47 Pages : 435-440

http://dx.doi.org/10.31703/grr.2019(IV-I).47      10.31703/grr.2019(IV-I).47      Published : Mar 2019

Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan

Abstract

    In developing countries like Pakistan, social issues have kept the developmental activities back and persistently aggravated the hardships of common people. This, in turn, undermines to take new initiative and is one of the major impediments to developing an enterprising workforce. This article discusses the importance of marketing to address noncommunicable diseases (NCDs) from a social marketing perspective, NCDs approximately cause four million deaths annually. Pakistan is a signatory of Sustainable Development Goals (SDGs) and promoting good health is the heart of achieving and delivering on 2030 sustainable development agenda. Efforts to reduce obesity so far are not successful despite several measures taken globally. This paper seeks the efficacy of social marketing using group-centered approaches to reduce the economic burden of noncommunicable diseases. The efficacy of group-centered approaches in the context of social marketing was explored to address social and health issues confronted by various countries.

    Social Marketing, Group-Centered Approaches, Noncommunicable Diseases (NCDs), SDGs

    (1) Farooq Ahmad
    Visiting Faculty,Department of Management Science, International Islamic University, Islamabad, Paksitan.
    (2) Syed Ali Raza Hamid
    Assistant Professor,Department of Hamdard Institute of Management Sciences,Hamdard University, Islamabad Campus, Pakistan.
    (3) Muhammad Nawaz Qaisar
    Independent Scholar
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Cite this article

APA

    APA : Ahmad, F., Hamid, S. A. R., & Qaisar, M. N. (2019). Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan. Global Regional Review, IV(I), 435-440. https://doi.org/10.31703/grr.2019(IV-I).47

CHICAGO

    CHICAGO : Ahmad, Farooq, Syed Ali Raza Hamid, and Muhammad Nawaz Qaisar. 2019. "Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan." Global Regional Review, IV (I): 435-440 doi: 10.31703/grr.2019(IV-I).47

HARVARD

    HARVARD : AHMAD, F., HAMID, S. A. R. & QAISAR, M. N. 2019. Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan. Global Regional Review, IV, 435-440.

MHRA

    MHRA : Ahmad, Farooq, Syed Ali Raza Hamid, and Muhammad Nawaz Qaisar. 2019. "Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan." Global Regional Review, IV: 435-440

MLA

    MLA : Ahmad, Farooq, Syed Ali Raza Hamid, and Muhammad Nawaz Qaisar. "Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan." Global Regional Review, IV.I (2019): 435-440 Print.

OXFORD

    OXFORD : Ahmad, Farooq, Hamid, Syed Ali Raza, and Qaisar, Muhammad Nawaz (2019), "Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan", Global Regional Review, IV (I), 435-440

TURABIAN

    TURABIAN : Ahmad, Farooq, Syed Ali Raza Hamid, and Muhammad Nawaz Qaisar. "Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan." Global Regional Review IV, no. I (2019): 435-440. https://doi.org/10.31703/grr.2019(IV-I).47