ASSESSING THE IMPACT OF ELECTRONIC WORD OF MOUTH ON BRANDS SWITCHING

http://dx.doi.org/10.31703/grr.2022(VII-I).25      10.31703/grr.2022(VII-I).25      Published : Mar 1
Authored by : Sanam Bhutto , Hina Marvi , Raj Kumar

25 Pages : 286-299

References

  • Anderson, E. W., & Mittal, V. (2000). Strengthening the satisfaction-profit chain. Journal of ServiceResearch, 3(2), 107-120. https://doi.org/10.1177/109467050032001
  • Cline, E. L. (2013). Overdressed: The shockingly high cost of cheap fashion: Portfolio.
  • Fletcher, K. (2008). Sustainable fashion and textiles: design journeys, Earthscan. London, Sterling. https://doi.org/10.4324/9781849772778
  • Giroux, H. (2006). ‘It was such a handy term’: Management fashions and pragmatic ambiguity. Journal of management studies, 43(6), 1227-1260. https://doi.org/10.1111/j.1467-6486.2006.00623.x
  • Joy, A., Sherry Jr, J. F., Venkatesh, A., Wang, J., & Chan, R. (2012). Fast fashion, sustainability, and the ethical appeal of luxury brands. Fashion Theory, 16(3), 273-295. https://doi.org/10.2752/175174112X13340749707123
  • Naseem, S., Mohsin, M., & Salamat, S. (2019). Impact of Inflation on the Pakistan Stock Exchange. International Journal of Research, 6(2), 82-86.
  • O’Cass, A. (2000). An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing. Journal of Economic Psychology, 21(5), 545-576. https://doi.org/10.1016/S0167-4870(00)00018-0
  • Oh, H. (1999). Service quality, customer satisfaction, and customer value: Aholistic perspective. International Journal of Hospitality Management, 18(1), 67-82. https://doi.org/10.1016/S0278-4319(98)00047-4
  • Saeed, R., Lodhi, R. N., Mukhtar, A. M. J., Hussain, S., Mahmood, Z., & Ahmad, M. (2011). Factors Affecting Consumer Purchase Decisions in Clothing Industry of Sahiwal, Pakistan. World Applied Sciences Journal, 24(7), 844-849. https://doi.org/10.5829/idosi.wasj.2013.24.07.1339
  • Shirin, A., & Puth, G. (2011). Customer satisfaction, brand trust and variety seeking as determinants of brand loyalty. African Journal of Business Management, 5(30), 11899-11915. https://doi.org/10.5897/AJBM11.2380
  • Shujaat, S. S., Syed, N. A., & Ahmed, U. (2015). Factors Behind Brand Switching in Telecommunication Industry of Pakistan. Ibt Journal of Business Studies (JBS), 11(2). https://doi.org/10.46745/ilma.ibtjbs.2015.112.3
  • Shukla, P. (2009). Impact of contextual factors, brand loyalty and brand switching on purchase decisions. Journal of Consumer Marketing, 26(5), 348-357. https://doi.org/10.1108/07363760910976600
  • Veloutsou, C., Christodoulides, G., & de Chernatony, L. (2013). A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe. Journal of Product & Brand Management, 22(3), 238-248. https://doi.org/10.1108/JPBM-02-2013-0256

References

  • Anderson, E. W., & Mittal, V. (2000). Strengthening the satisfaction-profit chain. Journal of ServiceResearch, 3(2), 107-120. https://doi.org/10.1177/109467050032001
  • Cline, E. L. (2013). Overdressed: The shockingly high cost of cheap fashion: Portfolio.
  • Fletcher, K. (2008). Sustainable fashion and textiles: design journeys, Earthscan. London, Sterling. https://doi.org/10.4324/9781849772778
  • Giroux, H. (2006). ‘It was such a handy term’: Management fashions and pragmatic ambiguity. Journal of management studies, 43(6), 1227-1260. https://doi.org/10.1111/j.1467-6486.2006.00623.x
  • Joy, A., Sherry Jr, J. F., Venkatesh, A., Wang, J., & Chan, R. (2012). Fast fashion, sustainability, and the ethical appeal of luxury brands. Fashion Theory, 16(3), 273-295. https://doi.org/10.2752/175174112X13340749707123
  • Naseem, S., Mohsin, M., & Salamat, S. (2019). Impact of Inflation on the Pakistan Stock Exchange. International Journal of Research, 6(2), 82-86.
  • O’Cass, A. (2000). An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing. Journal of Economic Psychology, 21(5), 545-576. https://doi.org/10.1016/S0167-4870(00)00018-0
  • Oh, H. (1999). Service quality, customer satisfaction, and customer value: Aholistic perspective. International Journal of Hospitality Management, 18(1), 67-82. https://doi.org/10.1016/S0278-4319(98)00047-4
  • Saeed, R., Lodhi, R. N., Mukhtar, A. M. J., Hussain, S., Mahmood, Z., & Ahmad, M. (2011). Factors Affecting Consumer Purchase Decisions in Clothing Industry of Sahiwal, Pakistan. World Applied Sciences Journal, 24(7), 844-849. https://doi.org/10.5829/idosi.wasj.2013.24.07.1339
  • Shirin, A., & Puth, G. (2011). Customer satisfaction, brand trust and variety seeking as determinants of brand loyalty. African Journal of Business Management, 5(30), 11899-11915. https://doi.org/10.5897/AJBM11.2380
  • Shujaat, S. S., Syed, N. A., & Ahmed, U. (2015). Factors Behind Brand Switching in Telecommunication Industry of Pakistan. Ibt Journal of Business Studies (JBS), 11(2). https://doi.org/10.46745/ilma.ibtjbs.2015.112.3
  • Shukla, P. (2009). Impact of contextual factors, brand loyalty and brand switching on purchase decisions. Journal of Consumer Marketing, 26(5), 348-357. https://doi.org/10.1108/07363760910976600
  • Veloutsou, C., Christodoulides, G., & de Chernatony, L. (2013). A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe. Journal of Product & Brand Management, 22(3), 238-248. https://doi.org/10.1108/JPBM-02-2013-0256

Cite this article

APA

CHICAGO

    CHICAGO : Bhutto, Sanam, Hina Marvi, and Raj Kumar. 2022. "Assessing the Impact of Electronic Word of Mouth on Brands Switching." Global Regional Review, VII (I): 286-299 doi: 10.31703/grr.2022(VII-I).25

HARVARD

    HARVARD : BHUTTO, S., MARVI, H. & KUMAR, R. 2022. Assessing the Impact of Electronic Word of Mouth on Brands Switching. Global Regional Review, VII, 286-299.

MHRA

    MHRA : Bhutto, Sanam, Hina Marvi, and Raj Kumar. 2022. "Assessing the Impact of Electronic Word of Mouth on Brands Switching." Global Regional Review, VII: 286-299

MLA

    MLA : Bhutto, Sanam, Hina Marvi, and Raj Kumar. "Assessing the Impact of Electronic Word of Mouth on Brands Switching." Global Regional Review, VII.I (2022): 286-299 Print.

OXFORD

    OXFORD : Bhutto, Sanam, Marvi, Hina, and Kumar, Raj (2022), "Assessing the Impact of Electronic Word of Mouth on Brands Switching", Global Regional Review, VII (I), 286-299

TURABIAN

    TURABIAN : Bhutto, Sanam, Hina Marvi, and Raj Kumar. "Assessing the Impact of Electronic Word of Mouth on Brands Switching." Global Regional Review VII, no. I (2022): 286-299. https://doi.org/10.31703/grr.2022(VII-I).25